Xbox 360 250GB Kinect bundle dropping to $299.99 ahead of E3? (update)

The image above is not a mockup. What you're looking at is a screen grab from the Video Game section of Target's online storefront proudly touting "free shipping" on a $299.99 Xbox 360 250GB console with Kinect bundle. Unfortunately, your pulse-quickened click will be met with the existing $399.99 price tag at checkout. So what's going on here? Are retailers gearing up for price drops on the 250GB Kinect bundle ahead of E3 or did Target's arts and charts department just make a mistake? E3 Expo kicks off June 7th, so it won't be long until we find out either way.

Update: Target says the items was "mispriced" and has updated it with the $399.99 price tag.

[Thanks to everyone who sent this in]