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Sony files for 'PS Vita' trademark in Europe, intends to do something Next Generation with it

Vlad Savov
June 6, 2011
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The words "PS Vita" and "PlayStation Vita" have just made their way through the EU Trademarks and Designs Registration Office, courtesy of a set of new applications from none other than Sony Computer Entertainment. The name PS Vita showed up in some source code on an official Sony site late last week, though it's still not certain that it'll be the official branding for the company's Next Generation Portable. "Vita" means "life" in Italian, so a literal translation would be PlayStation Life. For now, all we know is that the NGP will be large and in charge at E3, and the best way to find out how this Vita moniker relates to it will be to tune in to our Sony keynote liveblog later today, which can be found right over here.

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