Latest in Acquisition

Image credit:

Vic Gundotra says Nik's 'high-end tools and plugins' will survive. Snapseed? Maybe not.

Share
Tweet
Share
Save

Sponsored Links

After Google effectively killed Sparrow's apps when it purchased the company (they're still available and supported, but don't expect much future development) there was some worry about the future of Nik Software. Well, Vic Gundotra took to Google+ to salve some of those fears.

Earlier this week I proudly welcomed +Nik Software to Google. They've been making pictures more awesome for 17 years, and we're excited to bring Nik's expertise to the entire Google+ community!

I also want to make something clear: we're going to continue offering and improving Nik's high-end tools and plug-ins.

Professionals across the globe use Nik to create the perfect moment in their photographs (e.g., http://goo.gl/aDtkO), and we care deeply about their artistry.

There is one bothersome caveat in that quote: "high-end." Gundotra may be promising a future for Capture NX and Efex Pro, but it's clear that the popular Snapseed doesn't fit that description. Now, he has not expressly announced the death of the Instagram competitor, but it seems to us that the writing is on the wall. The Android camera app may already have a set of friendly filters, but it lacks the simplified sharing and marketing buzz of Facebook's recent acquisition. Don't be surprised if the Snapseed team simply gets folded into Google+ or Android while its creation slowly withers and dies.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Phonocut will let you make your own vinyl records

Phonocut will let you make your own vinyl records

View
Congress is asking vape manufacturers if they used social media bots

Congress is asking vape manufacturers if they used social media bots

View
Google teams up with Yubico to build a USB-C Titan Security Key

Google teams up with Yubico to build a USB-C Titan Security Key

View
Razer's Blade 15 Advanced gets an optical mechanical keyboard

Razer's Blade 15 Advanced gets an optical mechanical keyboard

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr