Latest in Bluefin

Image credit:

Twitter snaps up Bluefin Labs to develop new TV experiences, ad opportunities

Alexis Santos
02.05.13
Share
Tweet
Share

Sponsored Links

It's no secret that Twitter's interested in TV, but now it's made its commitment even firmer. Costolo and Co. have just revealed their acquisition of Bluefin Labs, a firm that serves up stats to the likes of TV Networks and advertisers regarding talk about TV on social networks. Twitter says the acquisition will build onto its deal with Nielsen to develop social TV ratings, and that it will also help them create "innovative new ad products." Sure, Twitter hopes the purchase will make it some additional scratch through more ad opportunities, but it also plans to whip up experiences for users that combine its social network with watching TV. If you don't already chat about television shows on Twitter, expect the folks in San Francisco to encourage you to do so shortly.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Kik Messenger will keep running under a different owner

Kik Messenger will keep running under a different owner

View
Netflix's 'Cowboy Bebop' production pauses after John Cho is injured on-set

Netflix's 'Cowboy Bebop' production pauses after John Cho is injured on-set

View
Nike puts an accessibility twist on its iconic Air Jordan 1

Nike puts an accessibility twist on its iconic Air Jordan 1

View
Harley-Davidson resumes LiveWire electric motorcycle production

Harley-Davidson resumes LiveWire electric motorcycle production

View
Alphabet’s Wing starts drone deliveries to US homes

Alphabet’s Wing starts drone deliveries to US homes

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr