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Starwood's app for Google Glass will let you search and book hotels

Sarah Silbert
April 16, 2014
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Imagine walking into a hotel lobby and telling the wearable on your face to pull up your reservation details. Starwood, the company behind properties from the Aloft to the W to the St. Regis, is hoping to up its hospitality game with an app tailor-made for Google Glass. Currently in beta, the upcoming SPG app for Glass will let guests search Starwood properties around the world, get turn-by-turn directions to a particular hotel and explore room photos, amenities, dining options and more. It looks like you'll also be able to book a reservation directly from the Glass app and -- importantly -- call a hotel if you get lost.

This isn't the first time Starwood's demonstrated an interest in bringing tech to its properties. This year it announced plans to swap out room keys for a mobile app, so its interest in Mountain View's wearable is no surprise. Google has long touted how useful Glass can be when it comes to travel with apps such as Field Trip, so bringing those geolocation and search capabilities to your hotel stay is a logical next step. And Google Glass may not be the only wearable device SPG has its sights on; in a statement it explained, "[Our] goal with Glass and other wearable technologies is to explore what kinds of new features and services are possible, and to learn from guests."

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