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Casio's newest selfie camera wants to blend into your purse

Casio's newest selfie camera wants to blend into your purse
Daniel Cooper
Daniel Cooper|@danielwcooper|September 24, 2014 8:43 AM

In the same way that Lizzie Grant and Katheryn Hudson screwed up their first shot at greatness and changed their name, Casio's trying to do the same with its old Tryx point-and-shoot. The fourth-generation of the digital camera has been re-invented as a selfie snapper that's designed to -- wait for it -- "bring out feminine beauty." Built to look like a purse mirror, the EX-TR50 retains the same flip-out handle, but gains a fashionable paint job and a deeply questionable attitude towards women.

Gallery: Casio EXILIM EX-TR50 selfie camera | 31 Photos


Gallery: Casio EXILIM EX-TR50 sample shots | 12 Photos


The notable feature here is the new 1/1.7-inch CMOS, the same that's used in the Casio EX-100, which the company claims will enhance the device's performance in low-light conditions. The 11.1-megapixel sensor is sat beneath a molded glass lens that'll improve the camera's peripheral vision. There's 50MB of built-in storage and a microSDXC slot, while video can be recorded in resolutions up to 1,920 x 1,080. Display-wise, you'll be looking into a 3-inch 640 x 480 multi-touch LCD that'll double up as a mirror for checking your appearance and makeup. There's also the usual raft of "beauty mode" features that'll smooth out your skin tone and a posing shot system that'll teach you how to pose like a model. The company hasn't discussed exact pricing, but some Casio representatives believe it to be in the region of HK$8,500, which'd translate to around US$1,100. For that sort of money, you could probably buy your very own selfie hat.

Casio's newest selfie camera wants to blend into your purse