Latest in Apple

Image credit:

​U2's free album spread to 81 million iTunes users

Sean Buckley, @seaniccus
October 9, 2014
Share
Tweet
Share

Sponsored Links

So, just how far did U2's Songs of Innocence spread during its tenure as a free, exclusive iTunes album? Pretty far: according to Eddy Cue, Apple senior VP of internist software and services, 81 million customers heard at least one song from the album during its free period. While those numbers represent just partial downloads of the album, Cue told Billboard that 26 million iTunes users nabbed the whole thing. Those are huge numbers -- he told the publication that before the promotion, only 14 million iTunes customers had purchase the band's music since 2003.

Giving away the album for free doesn't necessarily mean that the band lost physical sales, however -- a deluxe edition of the album is available in stores that features 10 more songs than the free release as well as a handful of other bonus features. Those numbers also don't account for people who downloaded the album by mistake, though it does set an interesting precedent for the future of music distribution. Will freebie albums become the new trend in the music industry? We'll let you know once we see how things pan out with that new music format Bono says Apple's working on.

In this article: apple, Audio, Bono, File Format, Piracy, Rumor, U2
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

MIT tests autonomous 'Roboat' that can carry two passengers

MIT tests autonomous 'Roboat' that can carry two passengers

View
Samsung, Stanford make a 10,000PPI display that could lead to 'flawless' VR

Samsung, Stanford make a 10,000PPI display that could lead to 'flawless' VR

View
Microsoft's 'Mandalorian' Xbox controller will set you back $160

Microsoft's 'Mandalorian' Xbox controller will set you back $160

View
Xbox Series X and Series S walkthrough is a day-one primer

Xbox Series X and Series S walkthrough is a day-one primer

View
NASA confirms presence of water on sunlit surfaces of the Moon

NASA confirms presence of water on sunlit surfaces of the Moon

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr