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YouTube CEO confirms music subscription service is coming soon

Brad Molen
10.28.14
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There have been plenty of rumors about YouTube starting up a music subscription service, including a confirmation from the Google-owned group in June that it was coming later in the summer (which has obviously come and gone). Tonight we heard another confirmation, this time straight from the mouth of CEO Susan Wojcicki. In an interview at Code/Mobile, the executive said that her team was indeed "working on it" and that this is a near-term goal. While she didn't get into specifics on the program, which may or may not be called Music Key (according to rumors, that is), she stated that one of the obstacles is figuring out "how to give people options" -- likely a way of saying that YouTube is still working out the pricing tiers and what features would be available for each individual plan. And given that the service will supposedly include concert footage and other videos, it may be a bit more complex than what competitors like Spotify offer. It's not clear when exactly we'll see this service ready for the public, but this is at least a solid indication that it didn't just completely vanish, never to be enjoyed by our eyes and ears.

[Image credit: Getty Images]

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