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Will.i.am is working on a luxury smartband with Gucci

Edgar Alvarez, @abcdedgar
March 19, 2015
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Even though Will.i.am's Puls wristband has yet to exit its invitation-only stage, the artist-turned-entrepreneur is already working on another wearable project. He's now teaming up with Gucci Timepieces, a branch of fashion brand Gucci, to introduce a luxury smartband that doesn't need to be tethered to smartphone to work. As it stands, details are scarce, but the new device looks pretty similar to the Puls, which Will.i.am debuted last October. It could very well be a rebrand of the Puls with Gucci's name attached to it, but no one will tell you that.

Regardless, Will.i.am says he's excited to work with Gucci Timepieces on a wearable concept that doesn't need to be paired with a smartphone. "I coined the term 'fashionology,' a merging of the worlds of fashion and technology, and that is exactly what this collaboration with Gucci represents,' he said during the announcement. We'll know more about the smartband soon.

BASEL, SWITZERLAND - MARCH 19:  i.am+ Founder and CEO will.i.am and Gucci Timepieces President and CEO Stephane Linder pose during the Gucci Timepieces press conference on March 19, 2015 in Basel, Switzerland. Gucci Timepieces and the Founder and CEO of i.am+ will.i.am announce a special partnership for the development of innovative wearable device concept on the occasion of the 2015 edition of Baselworld, the watch industry's leading international trade fair.  (Photo by The Image Gate/The Image Gate)

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