Sharp will start making HDTVs with Roku built-in

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In this article: BestBuy, hdpostcross, Insignia, Roku, Sharp, TV
Sharp will start making HDTVs with Roku built-in

Until now, the only names that had signed up to be part of Roku's integrated smart TV club were TCL, Hisense and Insignia. If none of those brands floated your boat, however, then you may be relieved to hear that Sharp has now signed to bake the streaming company's hardware into a new range of TVs as well. The company is pledging to knock out both a 42 and a 50-inch 1080p set built from Roku's reference designs. Price-wise, the former is priced at $379.99, while the latter will wind up setting you back $499.99 -- with both available exclusively through Best Buy.

At the same time, Roku is also announcing that Insignia, Best Buy's homegrown TV brand, is on the cusp of releasing a pair of new 1080p units. Both feature LED-backlit displays and 60Hz refresh rates, with the 32-inch model costing $229.99 and a 55-inch model marked up for $549.99. That is, of course, assuming that you're not interested in picking up a 4K-ready Roku TV, which CEO Anthony Wood has hinted would arrive at some point this year.

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