Latest in Ad

Image credit:

Spotify ads cater to the mood of your music

Billy Steele
04.17.15
15 Shares
Share
Tweet
Share
Save

Sponsored Links

Targeted advertising isn't a new concept, and Spotify is looking to examine your playlist habits before serving up those messages. The streaming service offers a library of curated mixes based on genre and mood, and eager advertisers can now leverage a listener's state of mind to sell their products. Playlist Targeting is the official name of the feature, with collections of tracks for Chill, Party, Workout, Romance, Sleep and more providing the opportunity for brands to woo would-be customers. Spotify says 41 of its top 100 playlists are context related (like the mood options), and users spend an average of nearly 2.5 hours listening a day. That's a lot of time for Trojan ads during the Bedroom Jams playlist.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
15 Shares
Share
Tweet
Share
Save

Popular on Engadget

YouTube Originals will be free to watch starting on September 24th

YouTube Originals will be free to watch starting on September 24th

View
Nintendo will replace a newly purchased Switch with newer model

Nintendo will replace a newly purchased Switch with newer model

View
Google pulls 85 Android apps with particularly obnoxious adware

Google pulls 85 Android apps with particularly obnoxious adware

View
24 hours with the Samsung Galaxy Note 10+

24 hours with the Samsung Galaxy Note 10+

View
A popular immigration bill is bad news for US esports

A popular immigration bill is bad news for US esports

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr