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Google is now Alphabet, the owner of Google

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The paperwork is filed and it's official: Google has restructured itself into Alphabet. As of the close of business today shares of the old Google are now part of Alphabet, which counts Google as a subsidiary. On our end, this doesn't change much -- unless you're a big fan of Ingress or Pokemon -- but now Sergey Brin and Larry Page can chase innovations in seemingly unrelated areas. Sundar Pichai will keep running day-to-day operations at the new Google, except now with the title of CEO. Google now includes Android, Search, YouTube, Apps, Maps and Ads. Meanwhile, Alphabet can focus on Google Fiber (high speed internet), Calico and Life Sciences (health), Google Ventures and Google Capital (investments), Nest (home automation) and Google X (everything fun, like drone deliveries, self-driving cars and city-wide WiFi).

[Image credit: Jeff Chiu/Associated Press]

Google Proceeds With Implementation of New Operating Structure
10/2/2015

Google Inc. announced today that, pursuant to its previously announced plans to create a new public holding company, Alphabet Inc. ("Alphabet"), by implementing a holding company reorganization (the "Alphabet Merger"), it expects that the Alphabet Merger will close after the close of business on October 2, 2015. Google anticipates that shares of Google Class C Capital Stock and shares of Google Class A Common Stock will begin trading as Alphabet Class C Capital Stock and Alphabet Class A Common Stock, respectively, on the NASDAQ Global Select Market on October 5, 2015. Shares of Alphabet Class C Capital Stock and shares of Alphabet Class A Common Stock will continue to be traded under the same ticker symbols under GOOG and GOOGL, respectively.

Update: The Alphabet merger is now effective. For more information on the merger, please see Alphabet's Form 8-K filed on October 2, 2015.

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