Variety is reporting that Fox will broadcast the inaugural Electronic Music Awards on Saturday, April 23rd at 8pm. The network has teamed up with superstar DJ Paul Oakenfold to create the event as a celebration of the genre. It'll feature red carpet coverage, interviews, the ceremony itself and performances from the world's biggest artists. Read between the lines and you'll assume that the move was born out of frustration with the Grammy's traditional disdain for electronica. As Oakenfold says, he's "thrilled to be part of an awards show that finally" (emphasis ours) "recognizes and celebrates... one of the biggest music genres in the world." You can feel the heat radiating off that burn from a mile away.
Stuff that's been made by a computer has always been treated as a poor cousin of things that are made more "traditionally." Despite its pervasiveness, CGI gets a bum rap compared to practical effects, and it's taken years for eSports to receive any degree of recognition from traditional broadcasters. Take a cursory look at the Grammy award categories and you can see where Oakenfold's annoyance comes from. For instance, R&B and jazz both get five categories a piece, while electronic has to share a table with dance and has just two measly categories. Which seems a little bit unfair, don't you think?