Since Amazon arrived in the UK and started shipping packages (and groceries) either same-day or next-day, brick and mortar retailers have been forced to step up their game. Sainsbury's, one of the big four supermarkets, has already taken one big step to boost its presence by acquiring Argos, but it's now decided to take a page from Amazon's playbook and begin trialling its own one-hour delivery service. It's called "Chop Chop" and it costs £4.99 per order.
Chop Chop exists as a standalone iOS app that was developed by the company's in-house Digital Lab. Right now, it's only available in Wandsworth, serving within three kilometers from its local store, and offers customers 20 specially-picked products. This trial, Sainsbury's says, "is part of our strategy to give our customers more options to shop with us whenever and wherever they want."
Although it's very limited at the moment, Sainsbury's CEO Mike Coupe has confirmed that the supermarket sees demand for having a basket of food delivered in a short amount of time. This, of course, would exist alongside the company's existing home delivery service and its network of local shops and megastores, allowing customers to grab groceries without having to deviate from their schedule.