Google's main selling point for Chrome has always been simple: speed. With the browser's latest update, 64-bit Chrome 53 and 32-bit Chrome 54 on Windows, the internet juggernaut is upping performance again. By using Microsoft's Profile Guided Optimization -- a part of Visual Studio, as noted by TechCrunch -- the browser has boosted new tab page loads by 14.8 percent and page loads by 5.9 percent. In terms of firing the browser up for the first time (people actually close it?), that's seen the most improvement of all, with Google claiming 16.8 percent faster startup time.