Latest in Gear

Image credit:

Streaming music was twice as big in 2015

The number of US music streams nearly doubled last year, at the expense of downloads.
38 Shares
Share
Tweet
Share

Sponsored Links

Nielsen just removed any doubt that streaming music is here to stay. The research group's end-of-year music report reveals that the number of on-demand US streams nearly doubled year-over-year in 2015, to 317.2 billion streams. Downloads unsurprisingly took a hit, with individual song sales diving 12.5 percent and whole albums dropping 2.9 percent. However, the sheer volume of streams appears to at least partly make up for the shortfall -- Billboard notes that the revenue is equivalent to 211.5 million purchased albums. While artists aren't necessarily getting all that extra money, it's a positive sign.

Dedicated music services like Spotify and Apple Music didn't play as big a role as you might think, though. There was more growth in music videos on services like YouTube, which isn't surprising when they're (usually) free and accessible from any semi-recent device with a web browser. Audio-only services might play a larger role in 2016 as Apple Music gets more established (it was only available for half the year) and Pandora makes use of its Rdio acquisition.

Some old habits die hard, too. Despite all the efforts to help you discover new tunes in streaming services, most people still hear about new music the old-fashioned way. Only 27 percent of people found music through the apps and sites themselves (13 percent in download stores). Meanwhile, 61 percent got the scoop from conventional radio. That's actually up from 57 percent in 2014, so it may be a long while before most Americans get their first listen online.

[Image credit: John Keeble/Getty Images]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
38 Shares
Share
Tweet
Share

Popular on Engadget

The Morning After: Sony has three new smartphones

The Morning After: Sony has three new smartphones

View
TSA bans employees from making TikTok videos

TSA bans employees from making TikTok videos

View
Realme's X50 Pro is a cheaper 5G flagship with super-fast charging

Realme's X50 Pro is a cheaper 5G flagship with super-fast charging

View
Disney+ discounts yearly subscriptions ahead of its European launch

Disney+ discounts yearly subscriptions ahead of its European launch

View
Sony's mid-range Xperia 10 II packs an OLED display and triple cameras

Sony's mid-range Xperia 10 II packs an OLED display and triple cameras

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr