Fire Fu, by RetroFist
All 4 Games has a unique proposition because of its broadcaster background. It takes a cut of the game's revenue, but in return it promises heavy promotion across the Channel 4, E4 and All 4 homepages, as well as clickable adverts at the end of catch-up TV. It'll create trailers and feature them on its YouTube videos, while leveraging its Twitter and Facebook accounts for additional exposure. Channel 4 will also try to find a sponsor for the game -- guaranteeing some form of revenue from day one -- and review whether it could be developed into a TV show.
The offer is about more than just sales and marketing expertise, however. Headed by Colin Macdonald, the All 4 Games team also offers advice and feedback on the game itself, business models and platform choices.
Apestorm: Full Bananas, by Snowhound
Whether that's a good deal will depend on the developer and the terms of the revenue share. All 4 Games says it wants to be like Devolver Digital -- the trendy publisher behind Hotline Miami, OlliOlli and Titan Souls -- but first, it needs to deliver some successful games. The sheer volume of apps makes it difficult to stand out on iOS and Android; Channel 4 will be hoping its marketing muscle can help them rise above the competition.