Latest in Gear

Image credit:

Google brings fast-loading articles to your phone

Expect stories from some of your favorite websites to load a lot quicker.
Matt Brian, @m4tt
02.24.16 in Mobile
16 Shares
Share
Tweet
Share
Save

Sponsored Links

If you perform a Google search on a mobile device today, you might notice some pages are a little snappier than they used to be. That's because the search giant today switched on its Accelerated Mobile Pages (AMP) Project, allowing you to load news stories and other web pages up to four times faster than before.

The launch comes after four months of testing, which saw hundreds of publishers including Engadget's parent company, AOL, implement the platform on their websites. The technology promises to use up to 10 times less data than normal web pages, even if they contain video, animations, slideshows and other assets that normally require a fair amount of bandwidth.

If you perform a search for a relevant keyword, Google will now display a new row of AMP-powered articles that sport a green icon with a white lightning bolt running through it. If you see this icon, you'll know that the page will load quickly and let you swipe between relevant stories from other publishers.

As web pages become more bloated, tech companies are doing all they can to encourage speedier load times. Google's AMP isn't the first to promote this -- you may have clicked on a Facebook Instant article or used Apple's News app -- but you'll likely encounter it more regularly than the others.

Source: Google Blog
In this article: amp, gear, google, instant, internet, mobile, webpages
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
16 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Netflix may use performance bonuses to incentivize actors and filmmakers

Netflix may use performance bonuses to incentivize actors and filmmakers

View
Volta Football is exactly what 'FIFA 20' needs

Volta Football is exactly what 'FIFA 20' needs

View
Skullcandy's Crusher ANC block noise while you feel the bass

Skullcandy's Crusher ANC block noise while you feel the bass

View
Zero's 2020 electric motorcycles include one that's loaded for adventures

Zero's 2020 electric motorcycles include one that's loaded for adventures

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr