A few weeks ago, Ford announced its Smart Mobility subsidiary that will focus on autonomous vehicles, in-car tech and more. Today, Toyota made a similar move with Toyota Connected, Inc. The new data-driven arm has a pretty vague mission for now, described as "a data science hub for Toyota's global operations." What does that mean exactly? Well, Toyota Connected will expand the company's partnership with Microsoft to leverage Azure cloud tech to make the connected driving experience smarter. To put it another way, the automaker plans to develop "predictive, contextual, and intuitive services" that aim to making the technology you use while driving less intrusive.