People are really into MoviePass’ unlimited cinema subscription

A lot of people are watching a lot of films.

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MoviePass, the deal that eliminates the eye-watering cost of going to the flicks, has passed the one million mark in paid subscribers -- not bad for a service that movie chain AMC lambasted as "unsustainable" earlier this year. Film fans can see a movie a day for $9.95 per month, or $6.95 if paid for the year in advance.

The offering has proved so popular (as the numbers suggest) that MoviePass couldn't keep up with demand. On unveiling the deal, the company's website crashed and customers faced a two-week delay in getting their MoviePass cards. Despite some limitations around the cinemas participating in the program, feedback has largely been positive, so we can expect subscription numbers to continue to increase pretty quickly. It's no surprise other companies, such as Cinemark, are getting in on the subscription action.