Latest in Entertainment

Image credit: Kevin Mazur/Getty Images

Kanye West album is the first to go platinum from streaming alone

'The Life of Pablo' is now a certified internet success.
789 Shares
Share
Tweet
Share
Save

Sponsored Links

Kevin Mazur/Getty Images

Kanye West's The Life of Pablo may have had excessive hype between the initial Tidal exclusive, the expansion to other services and the changing tracklist, but it's definitely a commercial success. The RIAA has confirmed to Engadget that Pablo was recently certified platinum, making it the first-ever album to get the honor based solely on listens through streaming-only services. While it's not exclusively a streaming album (Kanye sells it as a download on his site), its 1.5 billion US streams were enough to achieve platinum status by themselves. Downloads represented less than 0.1 percent of Pablo's performance back in May 2016, and it's safe to say they didn't climb higher without availability in iTunes and other download stores.

There were claims that the album went platinum in October, but those were never validated.

To some extent, Chance the Rapper has stolen Kanye's thunder by having the first truly streaming-only album to both hit the Billboard 200 and win a Grammy. Still, this is an important milestone -- it shows that you can achieve massive commercial success in music without having to offer permanent copies. Although it'll likely be a while before artists are regularly managing this feat, it now seems more like a matter of time than anything else.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
789 Shares
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
Intel unveils its first chips built for AI in the cloud

Intel unveils its first chips built for AI in the cloud

View
Disney+ cuts off 'Simpsons' jokes with widescreen episodes

Disney+ cuts off 'Simpsons' jokes with widescreen episodes

View
Apple may reveal its 16-inch MacBook Pro tomorrow

Apple may reveal its 16-inch MacBook Pro tomorrow

View
Elon Musk: Berlin 'gigafactory' will build Teslas starting with the Model Y

Elon Musk: Berlin 'gigafactory' will build Teslas starting with the Model Y

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr