If you open a Messaging window with Focus Features' account on Twitter, you'll get greeted by a menu with a few choices to pick from. Those are the platform's new Direct Messaging Buttons, which you can click to perform tasks outside the DM window. A company could bundle a button with a coupon it sends you via DM to give you an easy way to tweet it out to your followers. Some could include buttons that take you to their profiles or to their websites in an effort to lure you into following their accounts or trying out their products. Others can program a button to open a chat conversation with another account more suited to answer your questions for a better customer service experience.