Not long ago, LeEco was a relatively unknown consumer electronics giant in China. After the company and its founder launched two different EV projects (Faraday Future and the LeEco LeSee), however, it's profile increased considerably. Jia is also an minority investor in another EV startup, Lucid Motors, the company formerly known as Atieva.
Signs of trouble started popping up last October, however. LeEco was planning to build an EV plant in Nevada, but after doing some due diligence, the state's treasurer told Bloomberg that LeEco didn't seem to have the money to build a billion dollar factory.
The Lucid Motors Air, revealed in December 2016 at the LA auto show (AOL)
The next month, Jia admitted that LeEco had a cash problem. "We blindly sped ahead, and our cash demand ballooned," he said. "We got over-extended in our global strategy. At the same time, our capital and resources were in fact limited."
Things started getting worse at an alarming rate after that. First, the LeEco Nevada plant was delayed, then LeEco revealed it was selling its Silicon Valley US headquarters and later, a planned purchase of TV maker Vizio was cancelled. Shortly after that, Jia stepped down as LeEco CEO, the company laid off much of its US workforce and, most recently, LeEco admitted it was still losing massive amounts of money, despite a $2.4 billion emergency loan.
Jia and some of his family have also put up their own holdings as collateral for the loans. A bond sale to raise funds was canceled, however, after regulators questioned the company's ability to pay them back. As FT points out, the freezing of some LeEco assets is a possible sign of a looming bankruptcy, as it may kick off an avalanche of similar demands from other creditors.
Update: The article stated that LeEco and Jia Yueting launched Lucid Motors, which is not the case. Yuetin is a minority shareholder in Lucid Motors, but did not launch the company (founded in 2007 as Atieva). In addition, the article said that the Lucid Motors Air EV was launched at the LA Auto Show, but it was only teased there, and actually revealed at a private event at the company's Silicon Valley headquarters (which we attended). The article has been updated to reflect those changes.