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Amazon is building a haunted house to hype its spooky 'Lore' series

If you're in Los Angeles and love "immersive events," jump on this.
David Lumb, @OutOnALumb
09.15.17 in AV
alexali111 via Getty Images

Amazon's podcast-turned-series Lore is launching on Friday, October 13th, just in time for pre-Halloween fun. But the online shopping has more up its sleeve to get folks in the right spooky holiday spirit. Amazon is opening an immersive haunted house experience in Los Angeles next month that's themed to the show's thesis: "The scariest stories are often true."

That means rooms set up to tell creepy stories about real events that often settled into local legend -- fodder the podcast has covered since creator Aaron Mahnke launched it in 2015. Amazon bought the rights to adapt the audio show into a six-episode series back in April 2016, but creating a local and immersive "experience" to hype viewers up for the show is a newer fad. Much like the Blade Runner 2049 VR experience that dropped at Comic-Con in July to get folks excited for that film's upcoming debut, SoCal fans of the Lore podcast will have something else to rock their spooky socks next month.

Just Fix It Productions built and is running Lore: A Haunting Experience, which will be located in Los Angeles event space Magic Box. Eight people at a time can take the one-hour walking tour, which opens on October 5th and closes on November 12th.

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