What Smart Text Selection does is scan words in documents around you and let you interact with them in your phone. For example, point your camera at a menu, tap on it and see explanations for dishes you aren't familiar with. During our demo, a Google rep used Lens to snap a picture of a book's inside cover, and highlighted the text in the photo. Just like you'd expect with words in a messaging or editing app, a menu popped up to let you copy your selection to paste elsewhere. I was especially impressed that the words in the picture didn't have to be perfectly aligned for Lens to recognize them.
Now, you can already copy and paste text from Lens within Google Assistant, but it's hardly "smart" and can be a little clunky at times.
Style Match is a more familiar tool that's similar to Amazon's Firefly, or AR View, or any number of similar visual shopping features. Scan a blouse or a quirky lamp that you like, and a blue dot appears on top of it. Tap that, and Lens will display a list of items it's found that are similar to it in style. A couple times during our demo, Lens even found the exact clothes or shoes we scanned, and showed them as the first in a list of other similar products. Lens didn't simply return clones of the floral shirts and brown shoes that Google placed in its booth, either. There was a nice variety of stuff that resembled the original, but differed in small ways. This is great for people who are looking for more options but don't want to buy, say, five of the same shirt.
Finally, there's "real-time results," which isn't so much a new feature as it is a general interface improvement. Instead of having to press a shutter button and wait for Google Lens to process the image, the app will be able to overlay information on objects in the viewfinder in real time. So as a Google rep swept his camera across the room, I saw dots bubble up on the screen, indicating that Lens was finding items. In a couple of seconds, blue tags appeared on items like a blouse or a book, meaning more information for those things was available. On the LG G7 that our rep used for the demo, this all happened quickly, with only minor noticeable delays as Lens analyzed the scene.
Speaking of, the G7 is one of the first phones to get Google Lens built into its native camera app, alongside the Pixel phones. More handsets from brands like Sony will get this baked in later this year as well. That's a nice convenience and saves users the hassle of having to install a new app that would take up space in an apps list.
All told, I'm most excited by the coming text integration feature. It seems to be the most useful, and I can see myself taking photos of leaflets, poems, press releases, specs sheets or contracts and pasting the words into my note-taking apps. We'll have to wait till the updates roll out "in the next few weeks" to know how effective they'll be outside of a demo situation, but until then I'm cautiously hopeful that the new features will make for a much more useful Lens.
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Update: This post has been updated to clarify that you could already copy and paste text from within Lens in a limited capacity. Smart Text Selection refines the process.