Apple Music has been on its way to overtake Spotify in terms of subscriber base for a while now. The service got a new boss, Oliver Schusser, this past April, as well. Now, Schusser's first major initiative appears to be the launch of Apple's own music publishing division, headed by Elena Segal, previously the Legal Director of iTunes. As an unnamed source told Music Business Worldwide: "Oliver wants to underline the importance of publishing and songwriters to Apple. That's what this move is all about."