Naturally, Netflix is positioning this as a net positive for the state. It expects the hub to provide $1 billion in productions to New Mexico in the next ten years, and as many as 1,000 production jobs per year. Whether or not that's true, it could add further cachet to a complex that has been involved in filming for titles ranging from Breaking Bad to Logan.
It's not a shocking development. Netflix has already produced material in New Mexico such as Godless, Longmire and The Ridiculous Six, and it's promising to use ABQ for productions like Chambers, Daybreak and Messiah. This ultimately represents Netflix cementing its foothold in the area. As it is, competition may have forced its hand. Amazon already occupies the famous Culver Studios, while Apple intends to lease another location in Culver City. Netflix likely wasn't in danger without this production hub, but it no doubt wants every competitive advantage it can get.