Apple limits tracking and ads in kid-focused apps

It's shoring up privacy protections for younger users.

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SOPA Images via Getty Images
SOPA Images via Getty Images

Apple had an unexpected trick up its sleeve on the privacy front when it unveiled a Sign in with Apple option for apps and services at WWDC. But that's not the only privacy-focused measure it revealed today. Developers are no longer permitted to include third-party ads or analytics tools (which are ostensibly used for tracking) in apps in the App Store's kids category.

The company laid out the rule in its updated guidelines for app submissions, confirming a report from last week that it would add such additional protections for younger users. Developers are also prohibited from including external links or in-app purchases, unless they're in a section of the app only accessible to parents. Apple also urged developers to be mindful of privacy laws in various jurisdictions regarding the data they collect from kids.

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