Latest in Gear

Image credit: ASSOCIATED PRESS

BlackBerry Messenger shuts down for good today

RIP BBM.
9120 Shares
Share
Tweet
Share

Sponsored Links

ASSOCIATED PRESS

Today, Emtek pulls the plug on BlackBerry Messenger. The company announced last month that it would shut down the consumer service, which has been steadily losing users and failing to attract new ones. As a consolation for diehard fans, BlackBerry opened BBM Enterprise, its enterprise-grade encrypted Messenger (BBMe), for personal use. That's available on Android, iOS, Windows and Mac.

Three years ago, the company set out to reinvigorate BBM consumer service, but those efforts fell flat. "We poured our hearts into making this a reality, and we are proud of what we have built to date," BlackBerry wrote on its blog. "The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on."

The company faced plenty of competition, and at various points it sued Twitter, Facebook and Snap over patent infringement. In 2017, the company surprised many by adding Uber to the BBM app. Despite those efforts, the platform's popularity continued to dwindle. Time will tell if BlackBerry can convert BBM users into BBMe fans.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
9120 Shares
Share
Tweet
Share

Popular on Engadget

HBO Max will stream 'Spirited Away' and other Studio Ghibli movies

HBO Max will stream 'Spirited Away' and other Studio Ghibli movies

View
Venmo will launch its first credit card in 2020

Venmo will launch its first credit card in 2020

View
Is the OnePlus 7 Pro worth the upgrade from its predecessor?

Is the OnePlus 7 Pro worth the upgrade from its predecessor?

View
Google Voice users can start calls and send messages with Siri

Google Voice users can start calls and send messages with Siri

View
Watch the first trailer of ‘Red Dead Redemption 2’ for PC

Watch the first trailer of ‘Red Dead Redemption 2’ for PC

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr