Latest in Gear

Image credit: Chris Velazco/Engadget

Apple's first CES appearance in 28 years is all about privacy

It's on a panel, not the show floor.
416 Shares
Share
Tweet
Share

Sponsored Links

Chris Velazco/Engadget

Apple hasn't had an official presence at CES since the Newton's debut in 1992, but it's about to come back... in a very modest way. The company's Senior Director of Global Privacy, Jane Horvath, is due to speak at a roundtable where she and her peers will share their beliefs on what customers want for privacy protections. There won't be an announcement, a keynote or a booth, then -- this is really about articulating views to industry and the press.

In addition to Apple, you can also expect execs from Facebook and Procter & Gamble as well as FTC Commissioner Rebecca Slaughter.

Apple has had an unofficial effect on CES in the 28 years since its last formal appearance. The more Apple-centric Macworld Expo frequently took place in a similar time frame, and it occasionally upstaged everything at CES -- it's no secret that the iPhone unveiling stole much of CES' thunder in January 2007. There have long been reports of Apple staff roaming the show floor to scout the competition, and Apple not-so-subtly trolled rivals at CES 2019 with an ad that made its privacy position clear. Throw in the many, many companies bringing Apple-oriented accessories to the event and the company has been hard to escape.

Still, this is a notable step. It's unlikely that Apple will return to announcing products at CES when the company is well-known for wanting control over when and how it conducts launches. This does, however, indicate that Apple is more willing to engage with the rest of the industry, if just to get its message across.

Follow all the latest news from CES 2020 here!

Via: Bloomberg
Source: CES
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
416 Shares
Share
Tweet
Share

Popular on Engadget

Lyft buys a startup that runs ads on top of ridesharing cars

Lyft buys a startup that runs ads on top of ridesharing cars

View
'Game of Thrones' duo will co-produce a Netflix series with Sandra Oh

'Game of Thrones' duo will co-produce a Netflix series with Sandra Oh

View
Flat Earth advocate dies after homemade rocket crashes

Flat Earth advocate dies after homemade rocket crashes

View
The best GPS trackers for cats and dogs

The best GPS trackers for cats and dogs

View
After Math: The rule of threes

After Math: The rule of threes

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr