YouTube knows its platform can be volatile for creators. One algorithm change or an overzealous copyright claim can ruin a star's income, and the service might not even realize it. However, YouTubers now have someone on the inside. The service has hired YouTube veteran (both creator and employee) Matt Kovalakides as a Head Creator Liaison who'll help creators understand the site -- and, importantly, "vice versa." There are "challenges on both sides" that neither might understand, Kovalakides said, and his goal is to bridge those gaps.