Impossible Sausage will be available to any restaurant that wants it
It'll also be on the menu of all of Yelp's Top 30 American diners
Despite the COVID-19 pandemic, Impossible Foods has been aggressively rolling out its fake meat products in 2020. Earlier this year, the company announced that it would be selling its Impossible Burger product in over 1,000 grocery stores. Last week, Starbucks said it was going to start selling an Impossible Sausage sandwich in the US. Now, the faux pork product will be in even more places than ever. Impossible Foods announced that starting today, the company is expanding sales of Impossible Sausage to all restaurants nationwide.
According to the company, the Impossible Sausage product is now in the warehouses of the country's largest food distributors (which include DOT, Sysco, US Foods and others), and are ready for any restaurant's orders.
On top of that, Impossible Foods says its Impossible Sausage product is now available at 30 of America's top diners as ranked by Yelp. These are the first independently owned restaurants to offer Impossible Sausage (Previously, the only two businesses to offer Impossible Sausage were Burger King and Starbucks).
The diners were chosen based on the number of reviews they have, as well as their ratings. They include Champs Diner in Brooklyn, New York, Daily Eats in Tampa, Florida, and Beach Break Cafe in Oceanside, California (We'll include the full list of 30 diners below). All diners have agreed to participate in the Impossible Sausage campaign and have listed their businesses as currently open, either for dine-in, delivery or takeout.
"Plant-based meat has experienced a significant rise in consumer interest on Yelp as we've seen a 140% increase in review mentions of 'plant-based' over the past two years," said Yelp trend expert, Tara Lewis, in a press release. "In fact, Impossible Burger was one of Yelp's biggest food trends in 2019, and we don't see that slowing down anytime soon."
The rollout of Impossible Sausage is similar in pattern to the Impossible Burger; the only way to have it, at least for now, is through a restaurant. And then, eventually, the company might move to selling the Impossible Sausage in grocery stores like it has the Impossible Burger.
It's worth mentioning that the Impossible Sausage is slightly different from the Impossible Pork product announced earlier this year. Though both products are designed to replace pork in your diet, the Sausage product was spiced and made in a way that closely resembles the typical breakfast sausage. The Impossible Pork product, on the other hand, is more of a blank canvas that can be used in any ground pork application.
Here is Yelp's list of the 30 top diners in the country that will be serving Impossible Sausage:
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Little Richard's Family Diner — North Pole, Alaska
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Little Anthony's Diner — Tucson, Arizona
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Beach Break Cafe — Oceanside, California
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Broadway Diner — Middletown, Delaware
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Boynton Diner — Boynton Beach, Florida
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Daily Eats — Tampa, Florida
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Little Duck Diner — Savannah, Georgia
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Oxbow Diner — Bliss, Idaho
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Gallery Pastry Shop — Indianapolis, Indiana
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Drake Diner — Des Moines, Iowa
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D. Nalley's — Louisville, Kentucky
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Miss Portland Diner — Portland, Maine
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The Diner at 11 North Beacon — Watertown, Massachusetts
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Al's Breakfast — Minneapolis, Minnesota
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Brent's Drugs — Jackson, Mississippi
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Union Diner — Laconia, New Hampshire
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Marlboro Diner — Englishtown, New Jersey
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Plaza Cafe Downtown — Santa Fe, New Mexico
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Plaza Cafe Southside — Santa Fe, New Mexico
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Champs Diner — Brooklyn, New York
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The Dive N — Pineville, North Carolina
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Canal Street Diner — Bolivar, Ohio
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Cafe Lift — Philadelphia, Pennsylvania
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Early Bird Diner — Charleston, South Carolina
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Inskip Grill — Knoxville, Tennessee
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Maple Leaf Diner — Dallas, Texas
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Ruth's Diner — Salt Lake City, Utah
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Bob's Diner — Manchester Center, Vermont
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Anchor Allie's — Virginia Beach, Virginia
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Fare Well — Washington D.C.