OnePlus made its name launching affordable flagship devices that made more established rivals look greedy by comparison. In recent years, however, its prices have crept closer towards the high-end in the same territory as its ostensible rivals. That’s why the company is making such a big song and dance about OnePlus Nord, a “product line” of lower-priced devices that recaptures the original OnePlus spirit.
After a lot of hype and a large of leaks, OnePlus today confirmed that it would sell these devices under the OnePlus Nord banner. Beyond that, however, the only firm detail we have is a comment from OnePlus CEO Pete Lau saying “Nord will be our first product below $500 in recent years.” It looks as if there will be a gentle split in OnePlus’ strategy between its high-end flagships and these more modest Nord devices.