The B7 uses the same panel as the more expensive C7, with the stands being the biggest difference between the two. What Hi-Fi finds the crescent arc base of the B7 elegant, complimenting it as a "smart-looking telly."
The picture on offer goes beyond smart-looking, with Pocket-Lint citing its "staggering contrast" and vibrant colors with a "very watchable richness" that comes close to, but still doesn't match the best LCD sets. TrustedReviews noticed some vertical banding on dark grey test patterns and ruddy flesh tones in dark scenes. However, colors also popped with "stunning vibrancy and realism," and even the flaws weren't too noticeable in real-life viewing.
The sound is also pretty good, with Stuff calling it "pretty dynamic and relatively spacious," though the Dolby Atmos badge "doesn't really add anything." However, sites like What Hi-Fi and TechRadar recommend getting a dedicated sound system if audio is something you value highly.
The biggest reason to choose an LG set over excellent rivals like Sony's A1E is webOS, which Gizmodo Australia calls "the simplest I've used" among smart TV interfaces. TrustedReviews also notes that LG offers "the widest support of different HDR formats," with What Hi-Fi appreciating that the inclusion of Dolby Vision lets them watch programs "as the content creator intended."
Overall, the LG B7 offers the best package of features with a picture that improves on previous offerings and keeps up with the competition. Now we just need the price to go down.