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Kotick says Destiny is a '$500 million bet' [Update: Beta coming in July]
Is Destiny the most expensive game ever made? Time will tell, but Activision CEO Bobby Kotick intimated that total development and marketing costs for Bungie's sci-fantasy shooter epic may reach half a billion dollars. "If you're making a $500 million bet you can't take that chance with someone else's IP. The stakes for us are getting bigger," Kotick said. According to Gamasutra and Reuters, an Activision spokesperson said that Kotick's estimate includes marketing, packaging, infrastructure, support, royalties, and other costs. [Update: During the Activision Blizzard call today, Bungie noted that it anticipates Destiny's beta in July.]
Over 500 million Chinese citizens now connected to the web
The number of internet-connected Chinese citizens jumped 4 percent in 2012, pushing the country's total number of users over the 500 million mark. A report issued by the state-owned China Internet Network Information Center (CINIC) reveals that over 37% (513 million people) living in The Middle Kingdom are now traversing the information superhighway. Unsurprisingly, the majority of these internet connections (close to 70%) can be attributed to mobile phones; as we've seen over the past few days, this mobile-centric user-base has generated very high demand for certain cellular products. Those scrutinizing the CINIC's report note that the statistics quoted by the Chinese government could be a wee bit on the high side. The report considers a user "internet connected" if they are over the age of six and have been online in the past half year. Hit the source link for more surfing stats from the Far East.
Google reaches $500 million settlement with DOJ over drug ads
We had heard that Google irked authorities at the Department of Justice when ads advertising illegal and counterfeit drugs started popping up. But, we didn't realize just how expensive the offense would be. The government is expected to announce a $500 million settlement with the web giant later today that cut quarterly profits by 22-percent. Google told the New York Times that it had since banned the advertisers, but admitted they never should have been allowed in the first place. We'll just have to go back to getting our cheap Viagra where we used too -- our spam folder.
NPD: World of Warcraft has sold 8.6 million boxes at retail
Gamasutra has received an interesting stat from the good folks at NPD: after hearing that The Sims 3 sold over 800,000 copies in its first month, they were curious to see what kind of unit sales our own World of Warcraft has experienced. And the numbers are pretty big: among the original game and all of the expansion packs since the vanilla release over four years ago, NPD says 8.6 million boxes of WoW have been sold in the US. That's a little misleading if you're comparing it to actual subscription numbers: remember that this is over three different releases (so the actual number of all-time players, not current players, is probably 1/3 of that), and it includes different collectors' editions of each of the three game editions. So there are nowhere near 8.6 million US players of WoW -- that's just how many times players have come through the retail line with the various releases.What that is, however, is a lot of money. Gamasutra estimates that at an average of $30 for each unit sold (the vanilla game currently retails at $20, but the expansions all sell at $40, and of course the original game was more expensive once upon a time), that's $258 million in income for Blizzard. In short, Blizzard's making a mint at the retail counter, even before they sign anyone up for subscriptions.Then again, if you look at their own costs, those aren't insubstantial, either -- Activision's Bobby Kotick claimed that anyone starting up an MMO to compete with WoW would have to throw at least half a billion dollars into the mix just to get started, so we can presume Blizzard has spent at least $500 million on their staff, development, and hardware. So it's not like they're taking it all to the bank, though we can at least presume they're sitting firmly in the black.
App Store hits 500 million downloads: thanks, iFart
Wowsers, that little App Store side project Apple has going on sure doesn't seem to be settling down. After launching in July of '08 and hitting 100 million downloads in September, the App Store has just crossed the 500 million download mark -- a mere six months after opening. Compare that to the iTunes Music Store, which took two whole years to cross the 500 million mark, though to be fair we have little idea of the paid to free ratio of app downloads. There are over 15,000 apps in the App Store currently, and sure, 14,500 of them are crap, with the rest being tip calculators, but we gotta hand it to Apple for pretty much unprecedented success in the mobile download space -- now let us download SNES emulators![Thanks, Richard]
