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Apple and Aetna team up for personalized health-tracking app
Apple and insurance giant Aetna are working together on an iPhone and Apple Watch health-tracking app that provides users with personalized activity goals and suggests healthy behaviors, such as sleeping or eating better. The app, called Attain, can also prompt you to get your flu shot or take medication. Those who complete Attain's suggested actions can earn rewards, including an Apple Watch.
CVS buys health insurer Aetna to counter Amazon
Amazon is considering diving into the pharmacy business, and that's making incumbents nervous... so nervous, in fact, that it just sparked one of the larger acquisitions in recent memory. CVS Health is acquiring the insurance giant Aetna for the equivalent of $69 billion in a bid to create a highly integrated health care provider. You could get care right from your nearby CVS locations, and you'd have a one-stop shop for health that (theoretically) lowers costs, albeit by giving up choice. If regulators don't object to the deal, it should close in the second half of 2018.
Aetna may offer customers a free Apple Watch as a perk
Health insurer Aetna is already giving its workers free Apple Watches (plus a handful of regular customers), but it now looks ready to expand those bonuses to everyone. CNBC sources understand that Aetna is in talks with Apple to offer a free or discounted Watch as a perk to all eligible customers -- no small number when Aetna covers 23 million people. It's not certain what the deal would look like, but Aetna would like to hand out wristwear early in 2018.
Your health insurance might score you an Apple Watch
Apple will exclusively provide its Watch, iPad and iPhone products to Aetna for new app-oriented fitness tracking program, the US insurance giant announced. A cornerstone of the project is health tracking, so Aetna will subsidize the cost of a Watch for select customers and offer it free to its 50,000-strong workforce starting next year. Apple will also help Aetna develop new apps around medication reminders, billing (with Apple Wallet) and care management.
