For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Adidas will finally start selling shoes made by its robot factory
The first model made specifically for London will be out as soon as October 19th.
DribbleUp’s ‘smart’ soccer ball helps you train with an app
It uses your phone or tablet's camera to track your footwork in real-time.
Sports brands are giving wearables another shot at success
Fitbit and Adidas are just the latest to reveal a collaboration.
Dick's Sporting Goods is the latest retailer to price match Amazon
And it's doing the same for a handful of other online competitors.
When tech nostalgia goes too far
Just because you can doesn't mean you should.
Adidas' All Day fitness app hits iOS and Android devices
But it only works in the US right now.
Fashion and technology will inevitably become one
Smart fabrics and power laces are just the beginning.
Adidas will sell more shoes partially made with ocean trash
It’s all part of the company’s ongoing sustainability efforts.