08.15.19 Internet Twitter and Adidas are bringing back their high school football series Season two of 'Friday Night Stripes' will premiere in the coming weeks. By E. Alvarez, 08.15.19 save Save share
07.20.19 07.20.19 in Space The sneakers inspired by Apollo 11 and the Moon landing Hypebeasts appreciate space exploration, too. By E. Alvarez, 07.20.19 save Save share View
07.16.19 07.16.19 in Gadgetry The tech elite athletes use Five professional runners on the gear they use to train, perform and recover. By D. Wollman, 07.16.19 save Save share View
04.17.19 10 04.17.19 in Wearables Adidas made a running shoe that's fully recyclable The Futurecraft Loop features all reusable materials and no glue. By E. Alvarez, 04.17.19 save Save share View
03.19.19 03.19.19 in Business Instagram will let you buy products without leaving the app The brands in the closed beta include Adidas, Nike, H&M and Kylie Cosmetics. By K. Holt, 03.19.19 save Save share View
02.22.19 02.22.19 in Internet Snapchat is in the middle of an identity crisis The company looks to reinvent itself to keep up with social media rivals. By E. Alvarez, 02.22.19 save Save share View
12.11.18 12.11.18 in AV You can try on the latest Adidas sneaker drop on Snapchat See how the Ultraboost 19s look on your feet with AR. By A. Dellinger, 12.11.18 save Save share View
11.02.18 10 11.02.18 in Wearables Adidas is using augmented reality to sell limited-edition sneakers The experience will debut at ComplexCon on November 3rd. By E. Alvarez, 11.02.18 save Save share View
08.03.18 08.03.18 in Business Sneaker Con bets NFC will keep fakes off its new shoe-selling app The company is turning to tech to get ahead of the competition and scammers. By E. Alvarez, 08.03.18 save Save share View
07.16.18 07.16.18 in Wearables Adidas pledges to only use recycled plastics by 2024 Your shoes and athletic gear will be that much more eco-friendly. By J. Fingas, 07.16.18 save Save share View
