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Amazon Echo Look review: Good selfie taker, so-so stylist
Walking into my closet can sometimes feel like visiting Narnia. There are beautiful, whimsical friends in there, alongside a dizzying array of outdated pieces and random monstrosities from the early aughts. I'm someone who would benefit from Amazon's Echo Look, a stand-alone camera designed to snap photos of your outfits of the day and recommend clothes that suit your style. Aside from the chance to get reacquainted with my clothes, I also relished the excuse to take full-length selfies every day, all in the name of improving my already excellent taste.
Amazon's Echo Look style assistant is now available to all
Today, Amazon announced that the Echo Look is now available to all customers. Previously, the smart style assistant was available by invitation only. The Echo Look has a depth-sensing camera with built-in LED lighting that allows you to snap a picture of what you're wearing with just your voice, thanks to Alexa. The assistant can then give you personalized recommendations and keep track of what's in your closet.
Amazon’s Echo Look taps into Vogue and GQ for style help
Magazines are constantly looking at ways to bridge the gap between their paper-based and digital audiences, especially with an ecommerce slant, which has demonstrated its potential in a number of innovative areas, including augmented reality. Now, Condé Nast fashion bibles Vogue and GQ are experimenting with content on the exclusive Amazon Echo Look, which is basically Alexa with a camera (and is only available to purchase by invitation at this stage). From February 19, readers can take a selfie with the Look, send it to the app and get a host of celebrity and fashion content in return, some of which they can buy through the app, with Condé Nast getting a cut of the sale.
Echo Look can give you style tips from Amazon's fashionistas
If you're tiring of the Echo Look's AI-powered style tips, we have good news. Now, you can submit your full-body selfies to the Amazon Spark hive for feedback from real-life humans. The e-retail giant launched the camera-equipped Echo Look in June as an invite-only purchase, following it up with its Instagram-style social shopping feed, Amazon Spark, in July. Now, rather predictably, it's combining the two, according to CNET.
Amazon's Echo Look app is ready for your fashionable selfies
Amazon still hasn't said when it plans to ship its new Echo Look camera, but it appears that will be happening very soon. The company has started rolling out companion iOS and Android apps for the device, which costs $200 and is only available via invite to Prime customers -- at least for the time being. To refresh your mind, Echo Look is an Alexa-powered camera for people who want to take pictures or videos of their daily outfits, enhanced by an artificial intelligence algorithm that'll learn your habits and make clothes recommendations based on that.
Let's hope this isn't Amazon's touchscreen Echo
Rumor has it Amazon is about to introduce a touchscreen version of its Echo speaker. Bloomberg was the first to report about this last November, although no images of the purported device were shared back then. But today, thanks to AFTVnews, we may be getting an idea of what Amazon has been working on. The original gossip suggested the new Echo would come with a 7-inch touchscreen, and this leaked photo certainly fits the bill. You'll also notice what appears to be a front-facing camera above the display, which makes you wonder whether Amazon could port over some of the fashion features from the Echo Look.
Why Amazon wants to replace your mirror with a camera
Years ago, if someone told you they were buying a camera for their bedroom, you'd imagine they were planning something naughty. But times have changed, and Amazon believes you'll spend $200 on a camera that's both an extension of your smart home and the ultimate fashion accessory. The Echo Look is designed to help you look your best every morning, guiding and improving your style every time it's used. But what it represents, and what Amazon gets out of it, could be a much bigger deal for the future of fashion.
Amazon Echo Look is a voice-controlled camera for fashion tips
Amazon's Echo smart speakers just went in an unusual (but potentially very helpful) new direction. Meet Echo Look, an Alexa-powered camera designed around taking your own fashion photos and videos. If you want to show off your daily wardrobe, you just have to ask the Look to take a snapshot -- you don't have to take a selfie in front of a mirror to get a full-length picture. And since it includes a depth-sensing camera, it can blur the background to make shots pop. The real party tricks come when you're not sure about your outfit, however.
