In-appAds

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  • Windows 8 in-app advertisements get their own preview

    by 
    Mat Smith
    Mat Smith
    06.20.2012

    Microsoft's own advertising blog (yes, it exists) has revealed how its going to frame ads inside incoming Metro-themed apps. While announcing partnerships with six different ad design teams, Microsoft threw up an example, above, that ties together a Seattle Sounders FC app with a panel showing off a pair of Adidas' latest Predator cleats. The adis located at the far edge of the apparently scroll-able app and clicking / tapping on the side will launch into a dedicated page, with a back button visibly ready to swing you back. While it looks relatively unobtrusive at the moment, the background of the app will also be up for advertising grabs, able to integrate videos, text and other media. Let's hope it doesn't ruin those delicate Metro lines when Windows 8 finally arrives.

  • Android study finds privacy and security risks related to in-app advertising

    by 
    Edgar Alvarez
    Edgar Alvarez
    03.19.2012

    Android has certainly taken heat for malware-related bits in the past. Now, a recent study by computer scientists at North Carolina State University reveals that over half of the 100,000 apps from the Android Market Google Play include so-called ad libraries, which are essentially handed out by Google or third-party devs to retrieve ads from servers and launch them on your phone. Of these, 297 were classified as "aggressive," as they're allowed to run code from a remote server. Furthermore, Dr. Jiang along with his squad of researchers found that more than 48,000 of the apps put to the test could track location via GPS, while other accessed info could range from call logs, contact numbers, to the apps list on your device. It's unclear if this also applies to Android slates, though this particular study conducted only included handsets.