AI gives Thanos a soul in 'Avengers: Infinity War'
Marvel and Digital Domain are banking more on machine-learning.
Thanos subreddit culling is not the typical online fan movement
Mass role-playing is one way to enter the Marvel universe.
A newsletter a day keeps the FOMO at bay.
'Fortnite' is bringing Thanos to its cartoony battle royale
Find the Infinity Gauntlet and you'll transform into the aubergine giant.