A7R IV
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Amazon Prime Day knocks up to $600 off some of Sony's best mirrorless cameras
Sony's popular full-frame mirrorless cameras rarely go on sale, so if you've been eyeing one, now might be the time to act.
Fox Sports used a Sony A7R IV to give NFL broadcasts a cinematic look
Fox Sports used a Sony A7R IV during a broadcast to give NFL fans a more intimate and cinematic experience.
Sony lets anyone create remote controls for its cameras
Sony's mirrorless cameras are usually well-regarded, but their support for remote control? Not so much. You've usually had to rely on Sony's own software, making the cameras non-starters for portrait and sports photographers who may need (or just prefer) third-party options to capture images from afar. The company is loosening up, at least. It just released a toolkit, the Camera Remote SDK, that allows any developer to create remote controls for Sony's Alpha camera line. The kit is limited to handling still shots, but should let software and hardware display live previews, change settings and of course take pictures.
Sony A7R IV review: 61 megapixels of pure camera power
Sony changed the camera landscape with its popular and powerful A7 and A9 full-frame mirrorless lineup, forcing its rivals to adapt or die. Now that its camera series does have some competition, Sony's response is the A7R IV, a 61-megapixel camera that trounces its mirrorless rivals in terms of resolution. It's also loaded with the latest AI-powered eye autofocus (Eye-AF) F image processing, an electronic viewfinder and in-body stabilization technology. Sony also aimed to please demanding pro users by making the A7R IV tougher and easier to handle than previous models. On paper, this looks like it should be a top pick for anyone looking for a high-resolution camera, especially as it's reasonably priced against rivals. Now, let's see if it measures up to that in the field, where it counts.
A closer look at Sony's A7R IV full-frame, 61-megapixel mirrorless camera
The successor to Sony's highly acclaimed A7R III has arrived. Today, at an event in New York City, the company introduced its A7R IV, a full-frame mirrorless camera that comes with a whopping 61-megapixel Exmor R sensor. Sony says this new shooter is all about offering "medium-format-level" image quality in a package that's both compact and lightweight. In addition to that pixel-packed sensor, the A7R IV features a 15-stop dynamic range, ISO sensitivity up to 32,000, continuous shooting up to 10 frames per second (with auto-focus and auto-exposure tracking) and 567 phase-detection points cover around 74 percent of the frame. Simply put, this thing is a powerhouse.
