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Adidas_1 DLX Runner updated, less fugly
Adidas has decided to expand its line of "smart" shoes with the Adidas_1 DLX Runners. Even though these shiny new versions might look and perform better than the first iteration, they still won't tear us away from our desks -- of course, exercise isn't exactly our bag (unless you count typing as a work out). Regardless of how horrid they appeared, we must admit that the originals performed as advertised, using an embedded microprocessor, motor, and sensor to automatically adjust cushioning to the ideal level by sensing shifts in pace and movement. The new DLX Runners sport a lighter motor mechanism and customize to each individual's needs more effectively by recognizing running style and remembering personal requirements. Most importantly, they actually look like normal shoes and less like miniature spaceships. These hi-tech trainers are all yours for a steep £149 (about $288), but we're still not convinced (you know, since we jog every morning) that expensive 'puter-shoes are necessary for a good run.
In-game ads adapting
While in-game ads aren't new, Wired News explores recent additions to the trend. Some advertisements are becoming more overt, while other forms of product placement are more subtly placed in games. Adidas uses the product-placement route with frequent branding in NBA Live 07. Burger King takes the obvious, if comical approch in Fight Night Round 3, with an unlockable King mascot character who joins your ringside entourage. Acclaim plans a different approach with free, ad-supported MMO games; pop-up ads from corporate sponsors would let you know which real-world company just paid for your in-game sword. We're interested in seeing how gamers view that tradeoff, but clearly there's a line where too many ads will scare players away. See also: Grand Theft Auto: Coca-Cola City See also: The King is in your Xbox 360
Adidas-Polar RS800 running computer one-ups Apple
Yeah, we've all heard about the Nike+iPod Sport Kit -- a consumer-grade monitor for your running apparel to connect to your iPod. But what if you're one of those high-end runners, and simply hearing your heart-pumping songs won't do it for you? Then you probably will want to shell out some hard cash ($490) to get yourself an Adidas-Polar RS800 running computer. This three-piece device includes a special running top (an additional $60-$70) and that integrates embedded sensors and an embedded shoe sensor to display workout metrics that include heart rate, speed, elevation, cadence and "running efficiency," to a wrist-worn display, all of which can be downloaded to your home computer (presumably over USB, but they don't specify). It'll be available from retailers starting next month -- we're already training for our run over to Adidas headquarters in Germany to get one.[Via Popgadget]
