Snapchat is in the middle of an identity crisis
The company looks to reinvent itself to keep up with social media rivals.
You can try on the latest Adidas sneaker drop on Snapchat
See how the Ultraboost 19s look on your feet with AR.
Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.
Sneaker Con bets NFC will keep fakes off its new shoe-selling app
The company is turning to tech to get ahead of the competition and scammers.
Adidas pledges to only use recycled plastics by 2024
Your shoes and athletic gear will be that much more eco-friendly.
Adidas brings Yeezy reservations to its main app
The company is folding its Confirmed app in the coming weeks.
The Decode app spots fakes with NFC
Blue Bite’s authentication service could be the start of something big.
Adidas warns US customers about a possible data breach
Contact information, usernames and passwords may have been exposed.
Adidas' NYC-inspired shoe was designed using data from runners
And it was brought to life at its robot-staffed Speedfactory in Atlanta.