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Adidas' FWD-02 Sport earbuds are now available for $170
Following a delay, Adidas and Zound's FWD-02 Sport earbuds are now available for $170.
Adidas' final commemorative Xbox sneakers are now on sale
For their third and final drop, Microsoft and Adidas have come out with an Xbox Series X-inspired design that’s available to purchase worldwide.
Adidas' first NFT drop earns $23 million
Adidas raked in $23 million from its first NFT release, suggesting more might be on the way.
Adidas's first foray into the metaverse will likely include NFTs
Adidas has teased a metaverse that likely includes NFTs.
Adidas made Xbox 360 sneakers you can actually buy
Microsoft describes the Xbox 360 Forum Mid as a "love letter to one of the most iconic gaming consoles in gaming history."
Adidas launches three new sets of true wireless earbuds
The premium models get ANC, while the standard units have longer battery life.
Adidas and Microsoft team up for special 20th anniversary Xbox sneakers
You might be able to get your hands on the limited-edition footwear through giveaways.
Adidas' latest 3D-printed soles flex to push you forward
Adidas has unveiled the 4DFWD, the latest model from its high-tech running division, created in partnership with the 3D printing company Carbon.
Adidas' Stan Smith Mylo are its first mushroom leather sneakers
Adidas wants to launch a mushroom leather shoe in 12 months.
Samsung's Adidas-branded Galaxy Buds Pro come in a snapback-shaped case
Samsung is doing some co-branding with Adidas as a way to create some buzz around its wireless earbud products, while buffing up its eco-friendly bonafides.
Adidas' Strung shoe is threaded together by a sewing robot
Futurecraft Strung is a mew manufacturing process that uses thread placement to create structure without the need for added support.
Adidas and Allbirds team up to make environmentally friendly shoes
Adidas and Allbirds hope to create a high performance sneaker with the lowest carbon footprint to date.
Adidas' smart insoles use Google tech to improve your 'FIFA Mobile' scores
Just a few days ago Google and Adidas teased a smart insole designed to work with FIFA Mobile -- now we know exactly what it looks like. The Adidas GMR slips into your sneakers to monitor your performance during real-world soccer play, measuring your kicks and ball control and connecting to FIFA Mobile to give you challenges to improve your overall performance.
Google and Adidas prep smart insoles that tie into 'FIFA Mobile'
Your swift-footedness in real life could soon translate to the games you play. The combination of an official teaser and a Footy Headlines leak has offered a peek at Adidas GMR insoles that use a Google Jacquard tracking tag to not only measure your kicks and ball control, but translate that performance to FIFA Mobile. Your skills, including in real-life challenges, promise to improve the Ultimate Team in your game.
Adidas expands beyond Parley with new recycled plastic fabrics
Back in 2018, Adidas pledged to only use recycled polyester for its shoes and clothing by 2024. Now, the sports apparel giant has revealed a detailed roadmap towards achieving that goal and has also introduced Primeblue and Primegreen -- two new fabrics that use 100 percent recycled polyester. Its goal for 2020 is to make sure that 50 percent of the polyester it uses for products comes from recycled sources. Next year, it plans to work with sports partners in the US to transition to more sustainable uniforms, so expect to see more sponsored teams rocking clothes that were partly made from recycled materials.
Adidas and Ninja's sneaker collab goes on sale December 31st
Sneaker collaborations used to be the domain of world-class athletes. These days, pro gamers are getting their own shoes, too. Video game streamer Ninja teamed up with Adidas back in August, and the brand has finally revealed the gamer's signature sneaker.
How to buy sneakers for the hypebeast in your life
It's hard enough to find gifts for your loved ones during the holidays, but hypebeasts in particular are a picky bunch. They only want the most hyped products and the rarest sneakers, which can be a complicated world to navigate as a shopper if you're not familiar with it. But we're here to help. Thankfully, there are many ways to find something hypebeasts might like online -- even if you have to spend more money and time than you had hoped for. Here's how you can buy sneakers, apparel and even fanny packs (they call them waist bags) for the hypebeasts in your life.
Adidas abandons robot Speedfactories in Germany and the US
Adidas is abandoning its robot-staffed Speedfactories in Ansbach, Germany, and Atlanta, USA. Both facilities, which are run in partnership with German plastics specialist Oechsler, will be closed "by April 2020 at the latest," the company said in a press release. The sportswear giant stressed, though, that some of its Speedfactory processes would be adopted by two suppliers in Asia, where manufacturer is traditionally cheaper, later this year. Using these technologies, the pair will produce running shoes and, for the first time, models in "other product categories." Speedfactories were meant to bring sneaker production back to Western markets and lower Adidas' reliance on Asian suppliers, which have often been criticized for unethical working conditions and practices. Adidas also hoped that the Speedfactories would, as their name implies, accelerate production and reduce both the cost and time associated with shipping. The mostly-automated manufacturing produced a small range of sneakers including the Futurecraft M.F.G (Made For Germany) and a line of AM4 (Adidas Made For) shoes that were inspired by six of the world's largest cities and, later, select artists including DJ Kittens and JaQuel Knight. Adidas still has technological aspirations. Today, the company said it would further concentrate its resources on "modernizing its other suppliers" and, with Oechsler's assistance, continue to explore "4D technology," a 3D-printed midsole that has been used on sneakers such as the Futurecraft 4D and Alphaedge 4D. "Whilst we understand adidas' reasons for discontinuing Speedfactory production at Oechsler, we regret this decision," Dr. Claudius M. Kozlik, chief executive of Oechsler admitted today. "At the same time, we look forward to continuing our close and trusting cooperation with adidas in the area of 4D sole printing." For now, at least, sneaker production is safe from the seemingly inevitable automated-robot-factory-revolution.
Kanye West's sustainable Yeezy concept uses algae foam
The next sneaker in Kanye West's Yeezy line could be made from algae foam. West offered a glimpse of the shoe at Fast Company's Innovation Festival today. He also shared that Yeezy is planning to move its headquarters to a 4,000-acre ranch in Wyoming, where it will grow its own algae in a hydroponic farm.
Adidas readies an entire collection of Star Wars basketball shoes
If you're both a Star Wars fan and a hypebeast, the next month might a dream come true. Adidas is releasing an entire Star Wars x Adidas collection of basketball shoes starting on November 1st, catering to both your particular fandom and your footwear style in a bid to create buzz for The Rise of Skywalker. There are R2-D2 and Stormtrooper versions of the Nite Jogger, for instance, as well as a Pro Next 2019 with Light Side and Dark Side graphics on each half (above). You can expect more 'generic' Star Wars designs if you don't want to declare particular allegiances, although their bright colors (we've seen blue, green and purple so far) won't be subtle.
