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Why sneakerheads are leaving eBay for Detroit startup StockX
Buying a pair of new rare sneakers is harder than reselling them on StockX. To buy new, the Yeezy or Jordan gods have to smile upon you, giving you that winning raffle ticket at a local store or letting you beat the bots online. To resell, all you have to do is go to the StockX website and set a price. You don't take photos or haggle with potential buyers. Instead, you look at what price the shoes are selling for and list your pair at whatever amount you think someone will pay for them. Like a stock exchange, buyer and seller identities are kept from one another. StockX acts as a middleman, only releasing payment once it verifies that goods are authentic. It's this simplicity that has helped the company earn so many loyal users. StockX was founded in 2015 after Quicken Loans founder and CEO Dan Gilbert bought Campless -- an online repository for sneaker sales data -- from Josh Luber. As part of the purchase, Luber moved from his native Philadelphia to the Detroit metro area, taking up the mantle of StockX CEO and working from Gilbert's One Campus Martius building downtown. In a little under three years, the company has become the go-to source for buying rare high-end shoes and streetwear.
Adidas will keep the Futurecraft 4D hype rolling in 2018
Despite tons of hype, 3D-printed sneakers are still hard to find. While we know that Adidas plans to produce more than 100,000 pairs of its Futurecraft 4D kicks by the end of this year, the leakers at Yeezy Mafia indicate they will remain an extremely limited item for now. Recent posts have shown off some samples including a white/ash green pair due for friends and family only, and the blue-tint pair above, which is a collaboration with Taiwanese shop Invincible. That should arrive in March at Consortium stores (the ones that usually have its hard-to-get releases) for $400. Still, 2018 is "the year of 4D" and its Digital Light Printing process so keep an eye on those apps.
Kanye West bought Kim Netflix and Apple stock for Christmas
It's Christmas morning in the Kardashian-West household. The family, possibly wearing Final Fantasy-inspired pyjamas, gathers under an enormous blinged-out tree. "Can we listen to Christmas songs?" North might ask, with the hopeful glee of a small child during the holidays. "Maybe later," says Yeezy, as he once again hits play on The Life of Pablo, which is definitely not streaming through Tidal. Kim chooses a gift from the mountains of presents piled up in their living room, and unwraps it to find a Disney toy, Apple headphones, Adidas socks and gift cards for Netflix and Amazon.
Adidas closes its digital sports division
Sportswear brands might be reviving their interest in fitness technology, but Adidas is staging its comeback in a very roundabout way. The company's American segment is closing its dedicated digital sports division and folding the group's work into "all areas" of its business. Just how this will affect Adidas' wearable tech strategy isn't clear, but reports suggest the brand is centering its efforts around Runtastic and its shopping app.
Adidas’ first shopping app is also a personalized news feed
It's hard to believe that Adidas hasn't had its own shopping app, considering that we're living in the age of the smartphone. But that's all about to change. Today, the German sportswear giant is introducing its (aptly named) "Adidas" application, which will let iOS and Android users buy products without having to go to their web browser. Adidas says the app is designed to offer an experience tailored for every consumer, based on the type of gear you're into or the sports you play. The main idea is for you to have personalized product recommendations, and the more you use the app with your account, the better it'll be at knowing your taste.
For Nike, augmented reality is the perfect way to sell hyped sneakers
Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital channels. But selling sneakers on a website, or doing raffles on Twitter, came with challenges of its own. That's because resellers started using bots, automated computer scripts, to buy or reserve pairs faster than a human could. If you couldn't enter an address and credit-card number in a matter of seconds, whatever you were hoping to get was going to be sold out.
Adidas will finally start selling shoes made by its robot factory
The robot factory Adidas built in Germany is now fully functional and ready to start making the first Speedfactory shoe that will be sold to the public. Adidas has revealed that it plans to use its Speedfactory's robots to manufacture a series of Adidas Made For (AM4) kicks designed specifically for six of the world's biggest metropolises. The first one called AM4LDN was tailored for London and will be available in the city on October 19th. That will quickly be followed by AM4PAR (Paris) on October 26th, while the other four -- AM4LA (Los Angeles), AM4NYC (New York City), AM4TKY (Tokyo) and AM4SHA (Shanghai) -- will come out in 2018.
DribbleUp’s ‘smart’ soccer ball helps you train with an app
We live in a time when even the most conventional things around us, like balls to play sports, are becoming smart in some way. Over the past few years, brands such as Adidas and Wilson have introduced sensor-laden balls designed to track performance data, including shot accuracy and trajectory. But those products have been far from perfect: they're not always precise and, in the case of Adidas' miCoach Smart Ball, having to charge it is a tedious process. Here's where DribbleUp, a startup based in Brooklyn, hopes to shine with its new app-enabled soccer ball.
Sports brands are giving wearables another shot at success
Wearables are only as good as the apps they're compatible with. And companies making health-focused products, like smartwatches, fitness bands and even hybrids of these two, are starting to realize that. But in order to have applications that lure people to your platform, whether you're Apple, Samsung or Fitbit, often it's better if you have a hand in developing them. That's why, especially at IFA 2017, many tech firms are teaming up with brands from different industries to add a new element of usefulness to their wearables. In some cases, that often includes special-edition products created between two companies.
Dick's Sporting Goods is the latest retailer to price match Amazon
In what's yet another sign of the shifting retail landscape, Dick's Sporting Goods is now matching prices from Amazon and other competitors online. The new program, aptly named "Best Price Guarantee," is a necessary move by the company to compete with ecommerce giant Amazon and retailers like FinishLine, Footlocker, Target and Walmart. In addition to that, Dick's will also start price-matching sportswear brands, most of which are clients, including Adidas, Nike and Under Armour.
When tech nostalgia goes too far
Nintendo had a bonafide smash on its hands with the NES Classic. And it looks like the SNES mini console will fly off of store shelves just as quickly. But it's not the only company looking to cash in on your nostalgia. Nowadays, there are reboots of TV shows like Twin Peaks and MST3K. Oh, and how about Netflix's Stranger Things, a series that's basically a love letter to the 80s? These are all examples of nostalgia products done right. But not everything we've seen in recent years has been as great as you would have hoped. Because, seriously, do you really want one of the Furbys pictured above watching you sleep? And who would be caught dead toting around a Tamagotchi in 2017? You know what, maybe that is you, and who are we to judge? But if you ask us, these 10 things probably took our retro obsession a little too far.
Adidas' All Day fitness app hits iOS and Android devices
Exactly three months after announcing its All Day fitness app, Adidas is finally launching it in the US. The application, which is available for iOS and Android, focuses on serving up insights about different health aspects, such as mindset, movement, nutrition rest. Adidas says that All Day is designed for "versatile" athletes, meaning that the app's goal isn't just to help you with tough workouts, but also showing you anything from quick meditation moves to how to cook healthy recipes. While All Day is only available for those of you in the States right now, the sportswear giant tells Engadget that the app will be coming to other markets later this fall.
Fashion and technology will inevitably become one
There's no denying that the technology world is obsessed with fashion. Amazon, Apple and Google, three of the biggest names in tech, are all trying to carve their own path into the fashion space. Apple's doing so with fancy smartwatches; Amazon with a shopping platform and voice-controlled cameras; and Google with conductive fabrics embedded in a smart jacket made by Levi's. And the interest is mutual. Fashion designer Karl Lagerfeld, Chanel's creative director, has expressed his love for tech by experimenting with partially 3D-printed pieces and runway shows that simulate a rocket launch. He's not the only one either. Zac Posen, with help from fashion house Marchesa, worked with IBM's Watson supercomputer to create a cognitive dress that lights up and changes colors based on activity on social media.
Adidas will sell more shoes partially made with ocean trash
In honor of tomorrow's Earth Day celebrations, Adidas is unveiling yet another collaboration with Parley, an organization that focuses on protecting oceans from being polluted. This includes three new models of its flagship running shoe, the original Ultra Boost, Ultra Boost Uncaged and Ultra Boost X, all of which feature a Primeknit upper made mostly (95 percent) from marine plastic debris. Adidas says about 11 bottles of plastic were used for each shoe, with the set being part of the company's overall commitment to sustainability. All in all, Adidas plans to make at least one million more pairs like these by the end of 2017.
Adidas Futurecraft 4D shoes: The fourth dimension is hype
Adidas is getting serious about turning its 3D-printed concepts into consumer products. Last week, the sportswear giant revealed Futurecraft 4D, a sneaker designed partially with a manufacturing technology called Digital Light Synthesis, which creates 3D objects by mixing light and oxygen with programmable liquid resins. According to Carbon 3D, the Sillicon Valley firm who developed it, this process is capable of making "durable, high-performance" 3D parts, unlike other conventional 3D printing methods. In this particular case, that was used to make and shape the shoe's midsole, while the upper is made out of Adidas' Primeknit material.
Adidas Futurecraft 4D starts a new era of 3D-printed shoes
Adidas is back with another sneaker based on a 3D-printed midsole, but this time the company says it's moving even closer to mass production. The Futurecraft 4D shoe will be the first one using Carbon's "Digital Light Synthesis" process. The Silicon Valley company's tech creates 3D items by blasting liquid with light, which Adidas says will allow it to operate on "a completely different manufacturing scale." The shoes themselves have a slightly different midsole than their predecessors too, matching last week's leaked model with a midsole that protrudes horizontally, increasing the visual 3D effect.
Adidas' All Day app aims to help you stay fit and eat healthy
Earlier this month, at SXSW, Adidas teased it was working on new, "open" digital fitness products. And today we're getting a clearer picture of its strategy, thanks to the introduction of All Day, an app for iOS and Android that's designed for "versatile" athletes. What this means, according to Adidas, is that the application will focus on a series of health aspects: movement, nutrition, mindset and rest. This isn't just about hardcore workout sessions, as is the case with most fitness apps.
Adidas will knit you a $200 sweater while you wait
In the sneaker industry, it normally takes around 12 to 18 months for a new clothing design to make it to store shelves. Adidas wants to shorten that wait to a matter of hours. To that end, the German fitness apparel company has opened a pop-up shop in Berlin that enables customers to design, manufacture and buy a customized merino wool sweater for 200€ ($215).
Adidas is working on new, 'open' digital fitness products
The acquisition of Runtastic gave Adidas a major boost in its fitness tech efforts, and it didn't hurt that the $238 million purchase included Runtastic's 100-million-plus user base. Since 2015, the year it bought the popular app, Adidas has focused on making Runtastic a bigger part of its business strategy. Last month the company announced it would be shutting down its MiCoach platform, which had been powering a suite of health and fitness products, in favor of consolidating that ecosystem with Runtastic's. The next step, according to Adidas' Head of Digital Sports, Stacey Burr, is to work with third parties on making more "personalized" experiences.
Adidas thinks Tesla's old Model 3 logo is a little too familiar
Would you confuse the Tesla Model 3's three-bar logo with Adidas' signature stripes? No? Don't tell that to Adidas. The apparel giant has filed a challenge to prevent Tesla from registering the Model 3's logo as a trademark. It's similar enough to Adidas' stripes that it's "likely to cause confusion" and suggest the two brands are connected, according to the filing. While it seems like a tenuous claim at first blush (most people can tell the difference between athletic wear and cars), Adidas says it's pursuing the case because Tesla was looking to put the logo on clothing and other products. The gap between the two brands was about to blur, in other words. However, the dispute may not amount to much given Tesla's recent actions.
