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European Singstar advert found on YouTube
While Uncharted might be Sony America's greatest hope in order to increase PS3 sales this Christmas, Europe has one other PS3 champion that could perform a similar function. Singstar is a hilariously successful PS2 franchise which will no doubt prove a success on the PS3 as well, with its downloadable songs and online user generated content. It's no surprise, then, that Sony has arranged a TV advertising campaign just in time for Christmas. The full TV spot can be seen above and we expect to see 20 to 30 chunks of it being shown inbetween all our favourite programs. Will it be enough to persuade casual gamers to part with their cash and pick up a PS3 this December? We're certainly intrigued to find out.[Thanks, mike!]
Kurikin epidemic on the way
We let you know about Kurikin Nano Island Story last week, now here's the Japanese TV ad for your viewing pleasure. There's also some new stuff about the game on Nintendo's official site. You can take a look at some of the germs you'll be collecting, Pokemon style, on the viewer pictured above. A few ads for the game are doing the rounds on TV at the moment. This one shows a basic pincer movement. Another we've seen shows you can blow into the mike to spread your sick little minions around the battlefield. Click through to watch the ad.
Google plans street advertising presence
In a patent filing Google has revealed that it is looking into entering the physical advertising industry. The patent filing itself alludes to placing adverts on billboards, with the primary innovation being that they're interactive and connected to the internet -- what, you didn't really believe that Google would go in for static ads did you? The system apparently works by only advertising products that are available and in stock within stores in the local area. Stores will be able to buy advertising on these local electronic billboards through a similar system to how AdSense currently works: by logging into a computer and buying them. One of the key positive developments -- at least for busy consumers -- is that once stock of the product has run out, the advertised project on display automatically switches onto the next one that's in stock. This whole project relies greatly on there being adequate infrastructure for Google to make a return (which obviously isn't a problem when it comes to the internet), so this patent is far from an assurance that you'll be seeing "Ads by Goooooogle" reminding you to pick up some milk from your local 7-Eleven any time soon.[Via SmartMobs]
Retro look at extreme exaggeration in game adverts
"Do not have any other arcade machines before Me. Do not represent such arcade machines by any stories or pictures of anything in the heaven above, on the earth below, or in the water below the land. Do not bow down to arcade machines or worship them. I am God your Lord, a God who demands exclusive worship."Obviously someone from Neo-Geo forgot to read the Bible. We all know that we're supposed to bow down and worship our [fanboys, insert your console of choice here] on a daily basis. Arcade machines are for heathens.GameSetWatch has posted a brilliant article that highlights several examples of "visual hyperbole" being used in video game advertisements. The article looks at several examples where the marketing department might have gone a little too far, although in retrospect we're glad they did because it gives us the chance to laugh our socks off at their outrageous attempts to get people to buy their games.[Via Vintage Computing]See also:Lara advert portrays her massive buttHitman ad with undertones of rape
