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Lady Gaga trapped in an Android smartphone, we wish she'd stay there (video)
NTT DoCoMo has Darth Vader selling its Android wares, so what could KDDI au possibly counter with? Why, a force even darker and more heinous than the Sith Daddy himself: Lady Gaga. Yes, the music fiend we love to hate has remixed Poker Face just to make sure we take notice of Sharp's IS03, and the kindly Japanese carrier has taken care of inserting her into the phone for maximum promotional value. Yes, au, now that we've seen Lady Gaga strutting around inside it, we totally want to own one of these handsets! See the video promos after the break. [Thanks, machine]
Luke, I am your smartphone (video)
NTT DoCoMo recently launched the Samsung Galaxy S in the Japanese market and now we've come to discover that it's chosen a very forceful personality to represent the product to its discerning audience. Darth "roundabound" Vader has been starring in the carrier's latest round of "always with you" ads, wherein he serves as a (sort of) human representation of the phone, thus lending some anthropomorphic qualities to the cold slab of technology awaiting you in the shops. This whole outlandish idea really shouldn't work, but somehow it does -- we want a little Vader in our lives too now. Video after the break.
T-Pain tells Toshiba 'it ain't hardcore unless its hexacore' (video)
Judging by its most recent sales numbers, Toshiba's doing pretty well for itself in the US market, but you and we both know there are always more demographics waiting to be tapped up. Such as the hardcore hexacore lovers or those whose megagigabytes are terrorizing their... sorry, T-Pain, prosation isn't even a word. Anyway, it's a video, it's funny, and it's after the break.
PlayStation Moves into creepy ad business
We all know Sony likes to be a bit off the wall with its commercials, so this dystopian vision of a grown-up baby's trudge through corporate monotony shouldn't surprise us at all. And yet, somehow, it does. It's part of a pair of new ads destined for Latin America, the second of which awaits you after the break.
T-Mobile starts up 4G ad campaign by poking a stiletto into AT&T's network (video)
We suspected T-Mobile's new advertising campaign would ruffle some feathers, but we weren't ready for quite such brazen trash-talking right off the bat. Of course, it's trash talk dressed up in a pretty white and Magenta dress and delivered in the most angelic of voices, but T-Mobile makes its point to AT&T subscribers loud and clear: we got 4G, you don't. Whether you consider the network's current 21Mbps theoretical max a true representation of 4G or not, we'll leave up to you; just make sure to join us past the break for the Apple-scented commercial, which also teases the myTouch 4G, a HSPA+ handset that T-Mobile happens to be launching today. Update: AT&T isn't taking this one lying down. It countered with the following statement this afternoon: "T-Mobile's claims about 4G are based on the same HSPA+ technology we have deployed to 180 million people today, more than T-Mobile's reported 140 million, and we'll have it rolled out to 250 million people by the end of this month, substantially more than the 200 million T-Mobile says it will have by year-end."
Windows Phone 7 viral reeks of the Old Spice Guy (video)
Never above appropriating an internet meme for its own nefarious purposes, Microsoft is shipping Isaiah Mustafa (Old Spice Guy, to you and us) over to Australia to pimp out Windows Phone 7 with his rippling muscles and dreamy eyes. Does your phone look like this phone? Come October 21, it could do. [Thanks, Ed]
Samsung Galaxy Tab feature tour reminds of just how pocketable it isn't (video)
Sony tried to convince us that its VAIO P was a pocketable computer, so we quite naturally pointed, laughed and mocked. It seems only fair, therefore, to give Samsung the same treatment when it tries to sell us on the idea that we'd be perfectly comfortable stashing its Galaxy Tab slate in the back pocket of our denims. Listen, the only way we're ever going to put hundreds of dollars' worth of money into our rear pocket is in note form, protected by our Jules Winnfield-endorsed faux leather wallet. But then again, if you actually like your gadgets to protrude a little bit, maybe this is just the Tab for you. Follow the break for the full video tour.
Nokia celebrates its users' inventiveness in latest N8 ad (video)
There might be a tiny bit of upheaval up at the peaks of Nokia management today, but that doesn't mean we all need to stand around looking serious and forecasting who'll leverage what synergies in order to actuate the requisite paradigmatic shift in the company's device portfolio. No, we're much more inclined to go check out a new ad video that show off the mods and hacks Nokia users have put together with their handsets. It's quite the breathless run-through, this ad, but if you're careful you'll spot a few of your old favorites used in quirky new ways. March past the break for a gander.
Windows Phone 7 ad promises 'the revolution is coming' (video)
Usually we'd advise you not to read too much into this -- we'd point out that this was a themed ad served up before the showing of Lawrence of Arabia at London's Secret Cinema event -- but what the hell: Microsoft says the revolution's coming. It's on now!
Toshiba reneges on promise of free laptops and TVs if Spain win World Cup
Buy a Core i5 laptop or a Toshiba TV, and if your country wins the World Cup Final, we'll refund your money. Simple and to the point, don't you think? Toshiba ran this advertising campaign in Germany, England, Portugal, Italy and Spain in the run-up to the global football tournament, but now that one of those nations has actually gone and scooped the silverware, refunds seem remarkably hard to come by. As it turns out, the small print on that ad included instructions to see Toshiba's site for further details, which elucidated a requirement that all claimants must register their product by the 17th of June. Naturally, that's now led to a whole heap of peeved Spaniards feeling cheated, and big time consumer association Facua arguing that such a major condition to recovering your cash shouldn't have been hidden away online. In the absence of it being clearly marked on the promotional materials, it argues, Toshiba should honor everyone's receipts irrespective of registration. We're inclined to agree -- maybe the Japanese company can recover any losses from the wages of its cheeky advertising staff.
Droid X ad pokes fun at iPhone 4 antenna troubles
The world of corporate cheap shots has today been enriched in its number with one supersized ad for one supersized phone. BGR reports that Motorola took out a full-page spread in the New York Times on this final day of June, which was ostensibly dedicated to promoting the positives of its mighty Droid X. But Moto has also followed in the footsteps of Nokia in making a not so subtle jab at the latest king of the smartphone realm. According to the ad, one of the most important things about the Droid X is that: "It comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls." Glad we got that established -- next Moto will be telling us the alarm clock on its phones works just fine too. Skip past the break for the untrimmed ad.
APB's voice chat feature will contain advertisements
With launch day closing in, crime MMO All Points Bulletin has been getting its payment scheme in order. The game's pricing structure was revealed at the end of April, including several flexible pay-per-time and monthly subscription options. In addition, the game will have a currency called "RTW points," which can be used for character customisations or converted into game time. While looking through the payment options in his account management page early this morning, one APB forum poster spied a strange button that set off a few warning bells in his head. Marked "VOIP Premium," the option removes adverts from APB's in-game voice chat for 30, 90 or 180 days in exchange for payment. This was the first players had heard of adverts being inserted into their voice chat and speculation began to run wild in the game's pre-release forum community. Players feared the worst -- that right in the middle of their game, a radio advert would start playing over their speakers. Community Officer Toxico was quick to address concerns, explaining the exact circumstances under which the ads will be played. For an advert to play, you have to be entering a district and must not have heard an ad for the past three hours. This ensures that they'll never interrupt normal play and won't play in an irritatingly high frequency. While some forum posters are avidly opposing a premium VOIP service, most seem content with the explanation provided and the conditions under which adverts will be played. [Thanks for the tip, Kip!]
Fan-made Pre ad gets the point, why can't Palm? (video)
We've already talked (at length) about Palm's failure to properly present its wares to the public. Using promotional campaigns that have fluctuated between gimmicky and creepy, the company has never allowed its superlative WebOS its time to shine. As if to illustrate our point to perfection, a loyal Pre user has put together his own, extremely professional, advert for the device, which manages to achieve -- in a mere 30 seconds -- what Palm has been struggling with for nearly a year. It shows off the handsome device, the effortless multitasking, the variety of apps, integrated services and video capabilities, and, most importantly, emphasizes the sheer beauty and ease of use of WebOS. See the video after the break. [Thanks, Chris F]
New MacBook Pro, Air and Mac Pro pricing potentially leaked by Apple ads and online store (updated)
Could this be another example of online advertising presaging the onset of a hardware upgrade from Cupertino? Apple's ads on Australian tech pub PC Authority have been spotted displaying some rather peculiar price tags for its flagship mobile and desktop computers. Whereas Cupertino's Aussie online store lists the most affordable versions of the MacBook Pro, MacBook Air and Mac Pro at A$1,599, A$1,999 and A$3,599, respectively, the above, official-looking ads would seem to disagree. Clicking on them still leads to the currently priced (and specced) machines, but looking at them suggests that -- in the absence of some major conspiracy or a splendidly random price hike -- we're getting an early peek at the pricing of the newly updated models of each of those series. The MacBook Air has jumped by A$400 so that what used to be its costliest base price is now its lowest, while the MBP has suffered a A$300 bump in cost of entry. Then again, considering the expectation that the mobile computers will get Core i7 CPUs while the Mac Pro will get all dressed up with Core i7-980X regalia, this development is perhaps not all that surprising. The major thing to take away here is that the long-awaited upgrades might finally be arriving. We're putting our piggy banks on alert, just in case. [Thanks, Matthew] Update: We've come across some other pricing inconsistencies contained within Apple's own New Zealand site. Find out what's happening after the break [Thanks, ScottNYC]. Update 2: The prices above have been corroborated by Apple's Australia site, which now suffers from the same schizophrenic pricing as its New Zealand compatriot. You'll find screenshot evidence after the break.
Verizon 'vampire' ad rips off Twilight, sticks it to AT&T
Hey, remember how all the lawsuits got dropped over the holiday period and we thought AT&T and Verizon would finally start to coexist like mature entities engaged in a civilized industry? Yeah, that didn't last very long. Verizon is back with a biting ad campaign that continues poking fun at AT&T's 3G coverage. The consumer is appropriately a vampire, whereas the young maiden keen on being consumed turns out to be... well, it's more fun if we just let you watch it without any more spoilers. Needless to say, it's some of Verizon's funniest work yet. Head on past the break to see it. [Thanks, Jay]
Verizon advertising says Droid is for men, Pre is for women (video)
If you ask us, the Palm Pre Plus pretty much sells itself. So if we were working out a promo campaign for it, we'd just display the competitive pricing front and center and get the hell out of the product's way. But that just wouldn't do for Verizon. After all the machismo it attached to the Droid, the wireless provider is back with a set of ads for the Pre Plus targeted at the modern lady. We're not told why two slabs of plastic and silicon with comparable sliding keyboards and similar internals must be compartmentalized by gender, but we don't really care. The new ads are crazy enough in themselves, so just go see 'em after the break.
Nokia mounts huge Ovi Maps signpost on a crane in London (video)
We're generally reluctant to cover purely promotional stunts like these, but when you decide to jack up a house-sized arrow on a crane and hang it next to London's Thames river, well, exceptions can be made. Nokia's big push to inform the world that Ovi Maps is free -- now and forever -- has culminated in the above sign, whose most appealing feature must be that it allows commoners like you and us to control it. People can send in a missive and coordinates via text or email, and then watch as the giant pointer rotates to the given direction and displays their wisdom to the world. See it in action after the break.
Intel fires employees out of cannons, flirts with supervillainy
If you had to play a five-note jingle in the most extravagant way possible, how would you go about it? Intel's answer is to propel five "engineers" through the air and into specially prepared jumbo-sized tubular bells. The result is the familiar "Intel Inside" tune, and for extra flair points the big bad monopolist also throws in a countdown done in Finnish which you'll definitely want to see and hear. The video lies after the break and yes, of course it's a fake -- even the engineers are just hired actors.
Best Buy goes 3D, even augmented reality isn't safe from advertising
In its never-ending quest to sell you more things, Best Buy has added augmented reality to its Sunday ads. The printed missives can now be used, in conjunction with a webcam and a purpose-built website, to create 3D representations of the latest product being pimped. Yes, it's probably easier to walk to a store and handle the goods in person, but that's hardly the point of AR now, is it? We're not sure where to rank this effort in the pantheon of quirky promotional ideas, but we'll give credit to the big box retailer for stepping outside itself and trying something new to separate you from your hard-earned cash.[Via Coolest Gadgets]
Video: iPhone copy and paste is a 'pretty incredible thing'... for 1999
Look Apple, your copy and paste feature is pretty intuitive and all but let's face it, you're late to the party. About two full software revisions late we'd say. And listing it as one of the "pretty incredible things" in your latest ad about the iPhone 3G S iPhone 3GS is kind of silly since it's available on your previous models too. Maybe you're just being ironic?
