AR
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Niantic and Hasbro are making a Transformers AR game
'Transformers: Heavy Metal' is making its way to phones later this year.
Snap is buying the company that made AR displays for its new Spectacles
Snap is buying WaveOptics, the company behind the displays in its Spectacles glasses with built-in AR.
Zuckerberg explains why an Oculus Quest 'Pro' is necessary
Mark Zuckerberg describes his vision for an Oculus Quest Pro.
Snapchat's new marketplace puts creators in front of brands
Snapchat is launching a Creator Marketplace this year to connect businesses with influencers and AR Lens makers.
Magic Leap 2 is coming later this year, says CEO Peggy Johnson
The business-focused headset will be generally available to buy in early 2022.
Niantic's new 5G game demo highlights the future of AR gaming
Niantic has unveiled a new multiplayer AR demo game that it says can handle up to ten times more simultaneous players on 5G.
Snap is reportedly working on AR Spectacles and a selfie drone
The company could show off smart glasses with built-in displays in May.
Google Maps adds indoor AR directions and prioritizes eco-friendly routes
Today, the company is unveiling a set of updates that should make the app more helpful in more scenarios. For one thing, it's bringing its AR navigation tool Live View to some indoor locations like select malls, airports and transit stations.
Niantic Labs CEO posts a teaser image of some AR glasses
Augmented reality headsets could lead to hands-free 'Pokémon Go' and much more.
Nintendo and Niantic are teaming up again for an AR 'Pikmin' game
Remember Pokémon Go? Now Nintendo and Niantic are teaming up on a new Pikmin game.
The Audi Q4 e-tron's augmented HUD beams driving info onto the windshield
Audi’s upcoming Q4 e-tron compact crossover EV will have a few new tricks, -- specifically, a slick, augmented reality heads-up display (HUD) able to display critical driving data directly into the driver’s line of sight.
'Pokémon Go' on HoloLens 2 is a glimpse at the future of AR gaming
Niantic brought Pokemon Go to the HoloLens 2 to show off the full power of Microsoft Mesh AR.
Microsoft Mesh aims to bring holographic virtual collaboration to all
Microsoft wants to make virtual collaboration accessible to everyone with Mesh.
Google will give its AR features a boost with dual camera support
The Google Play Services for AR app, which unlocks experiences built using the tech giant's ARCore SDK, has been updated with "Dual camera stereo depth on supported devices."
Qualcomm has a new reference headset to help fast-track AR development
Qualcomm pulled back the curtain on a mixed reality headset design based on its high-powered XR2 chipset around this time last year, but it still isn’t done with the processor that precedes that one. The company announced today that it will release a new, XR1-powered headset reference design, and usual, you’ll probably never be able to get your hands on one of these things. It’s being distributed to “select partners” right now, and the next batch of XR hardware developers will be able to claim theirs in the coming months.
Chanel's AI Lipscanner app will find lipstick in any shade
The company is announcing today its new Lipscanner app that lets you use your phone's camera to identify a hue — whether it's on someone's lips or just the color of your favorite purse.
Samsung's leaked concept videos may show its vision for AR glasses
A pair of videos outlining Samsung's vision for AR glasses appear to have leaked, although it's unclear how close this is to becoming reality.
Apple's plans for virtual reality are getting clearer
A few days later, Bloomberg reported that Apple’s Dan Riccio was now in charge of the company’s headset project.
Apple's first big AR content project is a 'For All Mankind' tie-in
A mixtape. A VHS cassette. A lovingly rendered Apple II. These 80s throwbacks and more are at the heart of For All Mankind: Time Capsule, a new augmented reality app built entirely by Apple to help fans of its alternate history drama catch up on crucial backstory before the second season kicks off next week.
Apple's latest exec shuffle is further evidence of its VR headset
Apple executive Dan Riccio's shift toward a 'new project' reportedly involves the company's often-rumored R and VR headsets.