How Mattel is using AR to let you preview Hot Wheels playsets
It's the company's first foray into retail augmented reality.
Niantic to host 48 real-life Ingress events around the world
Here's something to keep you busy until Ingress Prime drops.
Magic Leap's AR headsets will start at around $1,000
The company has also teamed up with the NBA to show you basketball in mixed reality.
Hasbro's new AR helmet puts you inside Iron Man's armor
You'll have to provide your own mid-battle snark, though.
Twitter's AR boss departs after 18 months
His departure comes during a period of AR inertia for Twitter.
Niantic buys Escher to power shared world AR experiences
One day, you may have to interact with real people in 'Pokémon Go'.
Intel spin-out could launch AR smart glasses this year
According to Bloomberg, the company is working on a wearable codenamed 'Superlite.'
VR pioneer Edward Saatchi: VR films aren't the future of storytelling
Instead, it's all about virtual characters.
Oculus Story Studio alum return with a new cinematic VR company
Fable Studio aims to make money with its VR experiences.