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  • Canadian Xbox News app actually a Halo: Reach ARG

    by 
    Richard Mitchell
    Richard Mitchell
    08.20.2010

    Remember the bizarrely out of place Xbox News app on the Canadian Xbox dashboard? It turns out that it was bizarrely out of place for a reason: it's actually part of a Halo: Reach alternate reality game. During the second episode of the program, a news ticker at the bottom of the screen clearly shows information related to Halo. According to Shacknews, the information was apparently meant to alert Canadian gamers to the existence of upcoming Halo: Reach preview events in the Toronto and Vancouver areas. Somewhat more interesting, however, is that the Xbox News program was intended to run for several more episodes before the Halo connection was revealed. A source informed Shacknews that the marketing team behind the ARG skipped ahead to the first Halo-related episode, thanks to the generally negative reaction to the premiere episode. Marketing lesson of the day: make ARGs about something relevant to your audience. Like bees.

  • Halo: Reach live-action short goes on patrol

    by 
    Ben Gilbert
    Ben Gilbert
    08.17.2010

    Bungie fans -- and more specifically, Halo fans -- are feverish in their dedication. This tenacity is exemplified by the recent discovery of a hidden live-action short for the studio's forthcoming game, Halo: Reach. Bungie forum user "Canuckian" discovered the short (embedded after the break) by poring over the code from the "rememberreach" ARG, where a handful of Windows Media video file names were found. After replacing the first ARG video's URL with the names of the WMV files found in the code, only one video worked: "Patrol." In the clip, a trio of UNSC troops engage in brief, hurried discussion about the civilian rebellion on Reach and Noble Team's efforts to calm the "insurgents." The other videos -- "balloon," "hybrid long," "hybrid short," "new life," and "spaceport" -- aren't functional as of right now, but presumably will go live as we draw closer to the Halo: Reach launch. [Thanks, Zeridian]

  • Flameseeker Chronicles: The White Mantle aren't bad, they're just drawn that way

    by 
    Rubi Bayer
    Rubi Bayer
    04.12.2010

    No, I'm not advocating #OBEY. In fact, I rather enjoyed Joiry's definition of me as a neutral war reporter, so just envision me in one of those hats with a press badge in the band and a little spiral notebook, and we're ready to move on. I do want to take a look at the White Mantle this week, however. They're portrayed as our enemies in Guild Wars once we find out they're slaughtering the Chosen on the Bloodstone. It seems that the general population of Tyria (us) has a problem with the murder of innocent people, and the battle lines were drawn. Where are they coming from, though? They're pretty passionate in their cause, and surely they're not just in it for the pretty white dresses. We can't go around blindly yelling OBEY or DISMANTLE without knowing what we're talking about, right? (Right.) So follow along after the jump while we look at what the White Mantle are thinking.

  • ARG, we can't believe we wasted time on that

    by 
    Ludwig Kietzmann
    Ludwig Kietzmann
    04.05.2010

    Sneaky marketers take note: Joystiq is likely to become entangled in elaborate and possibly regrettable alternate reality games on slow news days. Today, we received an unmarked USB storage device in a mysterious, unmarked envelope. The drive held a simple text file, with the following words: Cryptography; Isotope; Philanthropy; Hydrogen; Ember; Rebirth. Oh, this one's easy! Cryptography; Isotope; Philanthropy; Hydrogen; Ember; Rebirth. Cipher! But for what? An audio file embedded on the same drive offered only some electronic voices, a sequence of letters and numbers read by a female voice -- M O D [sound of 3 chimes] Z Z Z J N Q R Y D 3 F R P -- and some words spoken by a man: "What we wish, we readily believe, and what we ourselves think, we imagine others think also," followed by, "Don't believe everything you see." The identity of the man speaking may be impossible to determine, but you might recognize the person he's quoting initially: Julius Caesar. Using a Caesar cipher, and assuming that "mod" and the sound of 3 chimes signaled a shift of 3 letters, we ended up with "W W W G K N O V A 6 COM." That led to a mysterious website, featuring a small, adjustable television set.

  • How online gaming can change the world

    by 
    Justin Olivetti
    Justin Olivetti
    03.18.2010

    Jane McGonigal (a 10-year game designer of projects such as the I Love Bees ARG for Halo 2) has a self-professed "crazy idea" -- that gamers have the potential to change the world for the better by doing what they're already doing. At her speech, people chuckle when she first says this, but twenty minutes later they're giving her a standing ovation. She begins by stating the obvious: we are a gaming culture that flees the "broken" world to a virtual one that offers a better and more rewarding collaborative environment. "When we're in game worlds I believe that many of us become the best versions of ourselves," she said. "The most likely to help at a moment's notice, most likely to stick with a problem as long as it takes, to get up after failure and try again."

  • Valve's viral plot thickens with Portal blue screen of death

    by 
    Ludwig Kietzmann
    Ludwig Kietzmann
    03.12.2010

    Even though Portal 2 has been officially announced, it seems the clever Alternate Reality Game which gave it impetus hasn't yet come to a complete stop. Shortly after accepting a Pioneer Award at the Game Developers Choice Awards in San Francisco on Thursday evening, Valve boss Gabe Newell launched into a slideshow detailing the company's expectations of future trends, only to have it "crash" to a blue error screen. The final slide was meant to answer several infamous Valve mysteries -- Who is the G-Man? Why doesn't Valve support the PlayStation 3? -- and perhaps it did in some obfuscated way. According to seasoned ARG sleuths (posting on the Penny Arcade forums), the error code above can be read as: "S U S : P E N D ... U N T ( I ) L ... E E E." Suspend until E3? It wouldn't be surprising to see Portal 2 at this year's E3 expo, which will run in Los Angeles from June 15 to 17, but if the above decryption is accurate Valve may have additional plans to unfurl (possibly including the long-awaited Half-Life 2: Episode 3). [Thanks, Wince]

  • Portal fans find secret images, BBS phone number in radio messages

    by 
    JC Fletcher
    JC Fletcher
    03.03.2010

    Ever since Portal was updated on Steam two days ago, fans have been busy finding the hidden Morse code messages added to the game, and deciphering them to unravel what appears to be some kind of ARG. Early messages -- in plain Morse code as well as meta-Morse code that translated to written Morse code "beeps", revealed little but what seemed like jokes and internal bootup sequences from GlaDOS. Others were revealed as SSTV-coded images, low-res pictures of random items, all bearing the Aperture Science logo. Within those, fans quickly found a numeric code that turned out to lead to a BBS (remember those?) containing a series of Aperture-related ASCII images of GlaDOS, as well as a series of messages from fictional Aperture Science founder Cave Johnson, who apparently hates both witchcraft and safety. Steam forum users are feverishly working through all the information to solve the overarching puzzle of what this all means. At this point, being a mere sequel tease, or connecting the Portal and Half-Life universes, would be a disappointment. We already knew there was a Portal 2 on the way, and we already knew that the storylines were loosely connected. Valve hiding a complex series of clues inside an old game is far more interesting than either of those things. Source: Boing Boing Source: Shacknews Source: Steam forums

  • ARG! The Secret World community uncovers hidden 'Monster Blog'

    by 
    Kyle Horner
    Kyle Horner
    02.23.2010

    Let us never say that Funcom doesn't know how to run a good Alternate Reality Game, or ARG. The community surrounding the upcoming modern-day MMO has discovered a personal blog named Monsters of Maine. How, you might be wondering? Through the oft-maligned Twitter, that's how. If you're willing to sift through a 50+ page thread over on The Secret World's official forums, you'll find a transcript of a the Twitter conversations between the fictional people of Kingsmouth. Yep, this community pretty much rocks. So what's the blog all about? Well, it's run by a user named Cryptoinvestigator -- who's revealed via that Twitter convo as Tyler Freeborn, a "crazy" who believes all sorts of evil things are taking place. One of his more ominous blog posts reads, "The Pale Men will return. Not today, not tomorrow - but soon. I can FEEL them. I can smell them." Several of his other posts contain some really awesome peeks into what we can only assume are pieces of game lore and screenshots cloaked in ARG craziness. The most recent post by Freeborn says he's got evidence to prove his claims, so we'll be keeping an eye out for that. Hmm, we can feel ourselves becoming more obsessed with this by the minute.

  • Funcom's The Secret World gets a weird website

    by 
    Richard Mitchell
    Richard Mitchell
    01.25.2010

    Since it was first revealed back in 2007, there really hasn't been a lot of information released about Funcom's upcoming MMO The Secret World. We've learned a bit about its factions, enjoyed a handful of screenshots and watched a couple of nifty trailers (embedded after the break, for your convenience). Now, Funcom has opened a website for one of the game's locations, a sleepy New England town (yes, another one) by the name of Kingsmouth. The website is designed as though it were made by an actual chamber of commerce, including plenty of low resolution photos and awkwardly placed Google ads. According to Joystiq's sister site Massively, the site is also full of references to H.P. Lovecraft, which seems appropriate given the otherworldly nature of the game. There is what appears to be a handful of screenshots in the site's gallery section, and the news section also mentions planning for "Kingsmouth Day 2010," which is set to go down on Saturday, April 3. Whether or not anything will actually happen on that day is anyone's guess. %Gallery-72472%

  • All hail the Kingsmouth Horror: The Secret World pays homage to Lovecraft

    by 
    Seraphina Brennan
    Seraphina Brennan
    01.25.2010

    For a while now, the community over at The Secret World has noticed things in the game that are distinctly influenced by the writings of horror master H.P. Lovecraft. From the original poster that revealed a beast that reminded many of Cthulhu to the whole idea of secret societies and monsters that exist beyond time and space. So when The Secret World community members stumbled upon a website for the fictional town of Kingsmouth, many weren't surprised. Kingsmouth, a mash-up of Lovecraft's Kingsport and Innsmouth (and, to an unnamed extent, Arkham), is the typical New England town that Lovecraft so loved to talk about. It's sleepy, it's quiet, it's community is entrenched, and there are probably more monsters than people. Lovecraftian references are abound from the aptly named Miskatonic River (see Miskatonic University) to the town's presence as a port on the coastline. Of course, with the addition of a brand new website, new puzzles are bound to pop up. The Secret World community is already pouring over the website, so jump into the discussion if you think you found something. Of course, for those of you who aren't into the whole conspiracy angle, we got the screenshots of Kingsmouth for you below. Beware though, the originals are small, as apparently the Kingsmouth locals don't know how to upload quality pictures. %Gallery-72395%

  • Smoking Gun teases original IP with preview of 'X' graphic novel, ARG

    by 
    Randy Nelson
    Randy Nelson
    11.04.2009

    It's been two years since Relic staffers John Johnson and Drew Dunlop (producer and lead programmer on Company of Heroes, respectively) left the company to set up their own, Smoking Gun Interactive. As we reported back in May, the studio has teamed with cyberpunk trailblazer and author Douglas Rushkoff to create an array of multimedia products based on its yet-to-be-revealed premiere franchise. This week, we get a look at what they've been up to with the first of four sneak previews of X, a graphic novel launching next year that lays the foundation for Smoking Gun's new IP.Hidden within the preview (on page 13, actually) is a link to a tie-in ARG that borrows the opening of the classic text adventure, Zork. This Easter egg is actually pretty appropriate, given that Rushkoff coined the term "viral media." We've gotten as far as "decoding" the Declaration of Independence, which, at least in the conspiracy-filled universe of X, contains warnings of aliens among us and a coming global tyranny. (As opposed to more modern government documents, which warn of a steep fine for filing your taxes late.)

  • Home's Xi ARG is now complete

    by 
    Majed Athab
    Majed Athab
    06.11.2009

    Xi is done; it's finished. The alternative reality game found within PlayStation Home is now complete with an ending. Some of you may have already discovered the super secret finish to Xi, but some of you haven't yet. This doesn't mean those of you who haven't won't ever get to -- there's still time.As detailed by the PlayStation Blog, all Xi-related spaces in Home will still remain active "for a few weeks." It looks like all you latecomers have some time to catch up. So get out there and start searching!

  • Fall into the conspiracy of The Secret World, again

    by 
    Seraphina Brennan
    Seraphina Brennan
    04.07.2009

    Last time The Secret World was announced, a conspiracy swept through the alternate reality gaming community. One telling of secrets and sanctuaries, of dark days and demons. The conspiracy was quelled after a period, and the puzzles fell into depths of time.But now, with the latest unveiling, the conspiracy returns. "A Friend" is back to stalking The Secret World forums, removing answers and doing his best to "protect" the community while odd videos and websites are beginning to come up.While the MMORPG may not be done, the viral marketing "conspiracy" is beginning to start up again for all of the new people intrigued by the story behind TSW. What lies as a reward for those who crack the puzzles and get to the depths of the sanctuary? Well, we're not at liberty to say. Too many eyes are on us already, and we already risk our lives getting you this information. We've embedded the video after the break, but that's all we can do! They're watching us!

  • Dutch filmmakers whet our Half-Life 2 appetite with superb short

    by 
    Xav de Matos
    Xav de Matos
    03.20.2009

    A group of Dutch filmmakers is setting the internet ablaze with a nine-minute video titled What's In the Box? When it was first discovered online, many believed the video was a viral marketing ad for Half-Life 2: Episode 3 because of the use of Half-Life 2 sound clips and imagery -- like the Combine soldier chatter and the large, Citadel looking structure in the video. However, the video also includes other popular references, such as the music from Lost and the initial isolation found in 28 Days Later. Two of the people involved, Tim Smit and Steven Roeters, recently won a film competition landing them a meet-and-greet with Discovery Channel's Mythbusters. In an article from their college campus paper following the competition, the pair mentioned they were hard at work on a film titled What's In the Box? So, unless they forgot to mention Valve contracted them for a viral marketing ad, this one remains labeled as an homage of sorts. The official site for the short film seems to indicate the story isn't finished yet, and we honestly cannot wait to see what happens next. Watch the incredible short after the break.[Thanks, enfo]

  • Resistance 2 ARG website is back!

    by 
    Majed Athab
    Majed Athab
    10.27.2008

    America First, America Only lives on. The Resistance 2 ARG website is now back in order after we all thought the Alliance was put out for good. We received a TELECORRESPONDENCE (e-mail would have just sufficed) notifying us of the return, though we currently don't know what's new over there -- it's been awhile. Maybe you could find out all the new tidbits, eh? Check after the break for the full e-mail transcription.

  • Futurist Jamais Cascio discusses Superstruct

    by 
    James Egan
    James Egan
    10.18.2008

    Superstruct is the world's first massively multiplayer forecasting game. What does this mean? As a player of this alternate reality game, you envision your life as it would be in 2019 and collaborate with other players to come up with innovative solutions to global 'superthreats'. These superthreats may bring us to a tipping point that determines whether the human race either solves its looming problems and continues existence, or society collapses under the weight of its troubles. The excellent sci-fi centric io9 has an interview with futurist Jamais Cascio, a member of the Superstruct game design team. Cascio discusses his work on "21st Century Ideas" (essentially a toolkit of solutions to the game's superthreats), the influence of Children of Men on the game and its setting, and some of the innovative creations he's seen from players in the relatively short time since the game launched. It's definitely worth a read if you're interested in a game grounded in futurist speculation. If this piques your interest in Superstruct, don't wait to find out more -- the game will only run for another 5 weeks. Be sure to check out Massively's primer on Superstruct to help you get started, as well as Jane McGonigal's Avant Game blog for more info about the game.

  • Terminator 'MMO' comes to iPhone

    by 
    James Egan
    James Egan
    10.07.2008

    Sci-fi fans of the revamped Terminator IP may have something else to be happy about: a Terminator iPhone MMO called "Ambush." Based off Terminator: The Sarah Connor Chronicles, Ambush is a game played either online or through an iPhone. Gameplay is centered on predicting the movement of enemies through a virtual city, setting traps to eliminate the opposing side while evading their attempts to find you. iPhone 3G users can use their device's GPS to avoid such traps while racking up points. The game was developed by 65 Media, a marketing firm known for its past work on interactive and alternate reality games (ARGs). Ambush may not be a true MMO in the client/leveling/loot sense, but has a system of points gained through employing traps and counter-traps. It's perhaps more akin to Aurora Feint's debatable label as an MMO title, which has already proven to be very popular. Such titles are the earliest forays into that grey area of 'MMOs' for the iPhone, and more are certainly on the way. Ambush is free-to-play and available for iPhones with the 2.0 Software Update, downloadable at the Apple App Store. More information about the game, and how to play it on both the iPhone and online, can be found in the Ambush FAQ. [Via Spoiler TV]

  • Superthreats: Quarantine, Ravenous, and Power Struggle

    by 
    James Egan
    James Egan
    10.06.2008

    Quarantine Superthreat"In 2019, Respiratory Distress Syndrome, or ReDS, is here, and it's not going anywhere." Outbreaks of ReDS have become commonplace, initially in tropical and sub-tropical regions, then spreading to other cities such as Stockholm where over 15,000 citizens are living with ReDS and its chronic, severe symptoms. Relief organizations struggle to handle the situation as it is presently, yet ReDS is spreading to other regions of the world while remaining incurable. Superstruct Challenge: What can we do in our own communities to provide ReDS relief and support?

  • Superthreats: Outlaw Planet and Generation Exile

    by 
    James Egan
    James Egan
    10.06.2008

    Outlaw Planet Superthreat"In 2019, the mobile internet and sensor networks we rely on to hold our societies together are being hacked, griefed, and gamed."The effects of technology turned against us impacts the democratic process, social networks, and every institution connected to the internet. Sophisticated criminal groups employ 'transparency bombs' in online banking attacks (and "World of Starcraft" players no less). The target financial institutions are major players in the virtual currency market, but the issues resulting from this undermined security affect private citizens as well as the banks.Superstruct Challenge: How can we come together to secure our assets, both real and virtual?

  • Superstruct: The world's first massively multiplayer forecasting game

    by 
    James Egan
    James Egan
    10.06.2008

    Forget what you typically expect from your average client-based MMO. In fact, the title you're going to read about here differs markedly from the type of game we normally cover at Massively, but that makes it no less interesting. Superstruct is truly something different -- a futuristic alternate reality game that launches today (October 6) and lasts only 6 weeks, developed by a team at The Institute for the Future (IFTF) -- a not-for-profit think tank based in Palo Alto, California. For lack of a better, and less inflammatory, description, Superstruct is a thinking person's MMO, and is in many respects a social experiment; the game is an attempt to harness the collective intelligence and problem-solving abilities of its playerbase to make forecasts about the world's future and its escalating problems. In fact, Superstruct bills itself as the world's first massively multiplayer forecasting game, with the tagline: Play the game. Invent the future. Despite being set in 2019 and looking forward to world issues that will become crises 20 years beyond that, Superstruct's genre is more futurist than sci-fi. Superstruct doesn't feature the traditional game elements we've come to expect from a massively multiplayer title. Instead, it fosters new ways for players to work together, testing out their ideas and strategies in a creative, collaborative brainstorming experiment that spans different mediums. Plausible future scenarios will be posited to the player base, challenging them to really think and produce compelling responses to the events in the game.