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The Engadget Interview: RIM CMO Frank Boulben
It's been said before that RIM CEO Thorsten Heins surely has one of the toughest jobs in tech. It's a title he no doubt shares with Frank Boulben, the company's newly minted CMO. After all, it's Boulben who will be taking charge of the marketing for the company so badly in need of a new image. The Orange / Vodafone expat, naturally, sees very bright things ahead for Research in Motion's future -- a future that hinges almost entirely on the success of the company's much delayed BlackBerry 10. Like Heins, Boulben insists that all who have seen the much anticipated mobile operating system thus far have been thoroughly impressed -- it's a sentiment that we certainly can't debate. Of course, given all of the trouble the company has run into bringing the OS to market, the number of folks who can claim membership in that exclusive club is small indeed. When the first BB10 devices finally hit early next year, Boulben's team will be tasked with making sure that number increases significantly enough to ensure the company's success in a field that is increasingly dominated by the likes of Android and iOS. We spoke to Boulben about his plans to help spread the BlackBerry gospel, the time he spent as an executive at the also-troubled Lightsquared and the changes RIM must make to ensure it's success in the future.
RIM CEO hints at future BBM video chat feature
During today's shareholder meeting RIM CEO Thorsten Heins hinted that BBM, the companies celebrated group messaging service, might be getting some significant upgrades with the debut of BB10. In particular, the words "video chat" were tossed out as an example of how it planned to keep pace with the evolving mobile landscape. In response to a shareholder question, Heins said: "BBM is a very, strong platform... With upgrading it into a new experience, think about adding features on BB10 such as video chat, for example, within BBM. There's many other features to come with BB10 that will really level this BBM experience... which will upgrade that experience to a whole new social networking experience based on BBM... we want to use this to build a BlackBerry-driven social networking platform." So, does that mean BlackBerry is getting ready to take on Skype and Google? Perhaps. It would certainly make sense, but we'd stop short calling it a sure shot. What is clear, is that Heins really wants to push BlackBerry as the "social" platform focused on "experience" and seems content to let those other mobile OSes win the apps race.
Heins: RIM focusing on a 'smaller number of devices'
During today's shareholders meeting, RIM CEO Thorsten Heins threw out terms like "streamlining," noting his plans to help make the Canadian smartphone maker a "lean, mean hunting machine." The plan includes limited the company's production sites, decreasing the workforce (with earlier layoffs he referred to as "an incredibly difficult decision to make" during the meeting) and focusing on a smaller number of devices. BlackBerry 10 will launch with a touchscreen device aimed at addressing the needs of the North American market, to be followed shortly after by a full QWERTY device.
Thorsten Heins talks BB10 delay, promises to 'reinstall faith in RIM' in January with full touch device
Despite all the doom and gloom at RIM of late, CEO Thorsten Heins is a long, long way from throwing in the towel. After denying a "death spiral" and responding directly to Globe & Mail reader questions, he sat down with CIO's Al Sacco to talk about what he sees coming next year -- and why we're going to have to wait another couple of months for BB10. The reason for delay, he says, "is not because we added stuff to it. The delay is because our software groups were actually so successful in coding the various feature components... we got overwhelmed by integration efforts." In other words, the company didn't add too much stuff, there simply was too much stuff. That's a very different state of affairs. That being the state of play, the decision to delay again was a natural one, says Heins. "What I commit to the public out there is that when we ship BlackBerry 10, we will do it at high quality." And he, of course, has high hopes for what they ship. "In January with the full touch device and the QWERTY coming, I think we will reinstall faith in RIM." That seems to imply a January release for the device, or at least a final media unveiling, which could make the 2013 CES RIM's last, best hope.
RIM's Thorsten Heins answers Globe & Mail readers' questions, is 'absolutely committed' to new timeline
RIM CEO Thorsten Heins did a fair bit of talking to the media following the company's latest dose of bad news (in addition to penning his own op-ed), and he's now gone one step further by responding to some readers' questions for The Globe & Mail. While there's expectedly not a whole lot in the way of surprises, he did talk a bit more about the reasons for the BlackBerry 10 delay, noting that he "could still see some of the seams," and appears to have ruled out any further delays, saying that he is "absolutely committed" to the new timeline. He's also assured folks that the company will continue to support BlackBerry 7 devices "into the future," but reiterated that upgrading those devices to BB10 was out of the question. You can find all of his answers (10 of them) at the source link below.
RIM's Thorsten Heins denies company's 'death spiral,' predicts successful transition to BlackBerry 10
RIM CEO Thorsten Heins has the unenviable task of, well, being the CEO of RIM. Still, in spite of some gloomy numbers, the exec thinks the company is on the right track. Heins told CBC Radio that, since taking over, the company has been implementing changes that are helping Research in Motion transition to BlackBerry 10, adding that "there's nothing wrong with the company as it exists right now." Heins told the Metro Morning radio show, "This company is not ignoring the world out there, nor is it in a death spiral," adding, "Yes, it is very, very challenged at the moment - specifically in the U.S. market. The way I would describe it: we're in the middle of a transition." It's a transition from which, Heins insists, RIM "will emerge successfully." What's more, Heins also has an op-ed in today's Globe & Mail, where he mostly reiterates that stance and flatly says "don't count BlackBerry out." You can find it at the source link below.
Reuters: RIM could open up BlackBerry network to others, join up with Ballmer
The Q1 earnings news from RIM of layoffs and a delay in its next generation of handsets has unsurprisingly led to some rumors from the usual "people familiar with the situation," according to Reuters. The options reportedly being considered by the board probably also won't shock you, like the possibility of following former co-CEO Jim Balsillie's plan to open up its network to others and / or or sell it outright. An alternative path comes from Microsoft and Steve Ballmer, who has reportedly been putting a full court press on the folks in Waterloo to pull a Nokia and bring their arms to the Windows OS camp. That choice is reportedly less attractive because it would mean giving up technology independence, but we'll see how long that feeling lasts if future earnings projections remain similarly dismal.
RIM: QWERTY BlackBerry 10 phone launches in 'close proximity' to its all-touch cousin
RIM hasn't had much good news to offer along with its glum fiscal first quarter, but it has given a reason to mark early 2013 on the calendar if you're a BlackBerry fan. CEO Thorsten Heins revealed during the results call that the first QWERTY BlackBerry 10 phone will arrive in "close proximity" to its touchscreen-only counterpart. What that entails is still very much under wraps, although there were clues. Heins stressed that the early batch would focus on the "premium" space, while BlackBerry 7 would hold down the entry and mid-range markets until their BlackBerry 10 replacements were ready. The tidbits won't provide much comfort to someone who has to decide on a phone by the holidays, but they hint that the truly patient could be rewarded for their calm under pressure.
RIM announces Q1 earnings: $518 million net loss, 5,000 job cuts, BB10 not due until Q1 2013
The last quarter has been about as rough as they come for RIM, and it's now detailed just how things stacked up in terms of hard numbers. For the first quarter of its 2013 fiscal year, the company brought in $2.8 billion in revenue, down a full 33 percent from the prior quarter, while it reported a net loss of $518 million -- much worse than analysts were expecting. What's more, it's also announced that it's cutting an additional 5,000 jobs as part of its ongoing restructuring efforts, and that the first BlackBerry 10 smartphones now won't launch until sometime in the first quarter of the 2013 calendar year (that includes a QWERTY model launched in "close proximity" to the touchscreen-only device). As for why, RIM only went as far as to say that the integration of some key BlackBerry 10 features and the "associated large volume of code" has "proven to be more time consuming than anticipated." For his part, though, CEO Thorsten Heins says he remains "confident that the first BlackBerry 10 smartphones will provide a ground-breaking next generation smartphone user experience," and that he's "encouraged by the traction that the BlackBerry 10 platform is gaining with application developers and content partners." He further notes that the response to BB10 from key carrier partners has "been very positive." In terms of its existing devices, RIM reports that BlackBerry smartphone shipments (not sales) for the quarter totaled 7.8 million, while there were about 260,000 PlayBooks shipped -- on the company's earnings call, Heins noted that the total BlackBerry subscriber base now stands at 78 million. Not surprisingly, the company is warning of more bad news to come. It says it expects the "next several quarters to continue to be very challenging," with everything from the "increasing competitive environment," lower handset volumes, impact from the BlackBerry 10 delay, and the company's plans to "continue to aggressively drive sales of BlackBerry 7 handheld devices" expected to cut into its bottom line. In another bit of news, the company also announced that it has appointed Steve Zipperstein, Verizon's former General Counsel, as its new Chief Legal Officer. You can find the full earnings report at the source link below.
BlackBerry Messenger for BlackBerry 10 gets a possible first sighting, themes to fit that chatty lifestyle
It was scarcely a day ago that we got a first peek at what could be the first BlackBerry 10 devices -- and now we're looking at what may be BlackBerry 10's cornerstone app, a reworked BlackBerry Messenger. As long as N4BB's details prove legitimate, the centerpiece of the app will be its theming: owners can customize the chat bubbles and backdrops to fit their finicky ways. Of course, this being an efficiency-obsessed RIM, the theming should also be integral to keeping power consumption to a minimum: the darker the colors, the less energy a BBM conversation demands from a future BlackBerry's big OLED screen. We don't know whether any changes will prove more than skin deep, although the switch to the QNX-based OS might prove enough at first. We'll know everything soon enough should of a September release for the first phone be more than just a feverish dream.
Details emerge of first BlackBerry 10 devices: touchscreen L and QWERTY N-Series
The launch of BlackBerry 10 and its debut devices is slowly creeping up on us, and some details about the handsets are finally starting to emerge. According to N4BB, RIM has two models up its sleeve -- the all touchscreen L-Series and the QWERTY keyboard-sporting N-Series. The L branded models will be very similar to the dev devices we've already seen, with a 1280 x 768 OLED display (a first for a BlackBerry) that crams an impressive 356 pixels into every inch. The N-Series is more for the BlackBerry purists who cling desperately to their physical keyboards. Originally leaked with the codename Nevada, the N-Series shrinks the display to 720 x 720, but still keeps the pixel density impressive at 330ppi. N4BB's sources say that the L will hit shelves first in September, with the N to follow in Q1 of 2013.
RIM may cut 2,000-plus jobs within two weeks
RIM's current chief Thorsten Heins has had to make some tough decisions in the first few months of his tenure -- and he could be making some particularly difficult choices about trimming the rank and file within the next two weeks. Assuming we take the claims of several contacts for Canada's The Globe and Mail at face value, "at least" 2,000 jobs are being cut on or before June 1st. The numbers could climb higher at that: Reuters is bracing for as many as 6,000 layoffs, and has described an unhappy routine of "Goodbye Thursdays" where more recent hires are let go. RIM has turned down comment on what it calls "rumors and speculation," and we'd hope for the sake of those possibly affected that it's not true. Having said this, it's hard not to imagine Heins wanting to streamline the BlackBerry maker as much as possible to adapt to shrinking market share and keep the company afloat until BlackBerry 10 potentially spurs a revival.
BlackBerry 10 home screen and launcher officially previewed by RIM
By now, the crew in Waterloo have likely piqued your interest in what's to come for the world of BlackBerry. So far, we've gotten to see the company's developer handset, along with a few screenshots of the BlackBerry 10 software. One element that's remained elusive up until this point, however, was the home screen itself. All of that changed today, as Research in Motion is now providing a sneak peek of it and the full launcher. While you might mistake the home screen as being populated with widgets, in fact, these are open applications that will dynamically change based on your activities. Much of the interface will be gesture-driven, and as such, a quick swipe to the right will bring the full launcher to the forefront -- just hop the break for a glimpse. Similarly, a swipe to the left will reveal the unified inbox. The result is nothing revolutionary, but the BlackBerry 10 designers certainly deserve credit for the clean and functional interface -- it's but one more reason to be excited for what's next.
BlackBerry 10 to get video editor, screen sharing according to forum leak
The BlackBerry 10 Dev Alpha we wrapped our mitts around last week didn't tell us much about RIM's big QNX-based OS update (being loaded with PlayBook OS 2.0 and all), but Crackberry forum user Biggulpseh seemingly has the deets that the folks in Waterloo weren't ready to reveal. So-called internal documents reportedly detail a tilt-sensitive lock screen that pushes notifications to the user based on the device's movement (called "cinnamon toast"), a screen-sharing ability to ramp up the productivity of video calls and a robust video editor resulting from RIM's acquisition of JayCut last year. Biggulpseh says the images come from a "trusted source," and are part of a document that outlines upcoming features for the benefit of the firm's employees. Ready to dive in and let your imagination run wild? Hit the source links below, just don't forget your saliferous spices.
Gameloft set to offer 11 games on BlackBerry 10 platform at launch, more to follow
Hot off the heels of the BlackBerry 10 exhibit, RIM announced a partnership with Gameloft that will see the developer offer a number of mobile titles by the time the new platform launches. As RIM notes, these games will be designed to take advantage of "key" features within the fresh OS, including Scoreloop social gaming tools and multiplayer functions. Among the 11 games set to be released are Shark Dash, Ice Age Village, Oregon Trail and, of course, N.O.V.A 3: Near Orbit Vanguard Alliance -- all of which will range from free to $6.99. Let's not forget, though, that Jetpack Joyride and Sonic the Hedgehog 4: Episode 1 will also be making their way onto the platform. All in all, not a bad way for the Waterloo-based outfit to kick things off.
RIM: Don't worry, BlackBerry 10 devices with keyboards are on their way
Those decrying the death of the BlackBerry keyboard can officially put their mourning on hold. RIM CEO Thorsten Heins addressed the matter during today's keynote -- but just in case the QWERTY-inclined weren't quite convinced by the sentiment, a spokesperson for the Canadian smartphone maker has brought some reinforcement, telling Phone Scoop that, while early BlackBerry 10 devices will be focused on the virtual, physical keyboards will also be making their way into the mobile OS's ecosystem. Now we can all type a collective sigh of relief.
BlackBerry gets its game on at BBW, scores Jetpack Joyride and Sonic
One of the things BlackBerry has never really had going for it, is a deep games catalog. Now, that isn't about to change in one fell swoop, but things are about to get a lot better at BlackBerry World 2012. RIM's head of gaming, Anders Jeppsson, took to twitter to let the world know about the impressive pile of titles heading to the PlayBook and BlackBerry 10. The biggest names are certainly Jetpack Joyride, from Halfbrick (the studio behind Fruit Ninja), and Sonic the Hedgehog 4: Episode 1. Other games in the pipeline include Galaxy on Fire 2 and Star Marine, while Tomb Raider fans can get down with Lara Croft and the Guardian of Light starting today. Keep an ear out for more to hit during this week's BBW.
BlackBerry App Generator makes app building a breeze for smartphones and PlayBook tablets
Looking to get your goods on a BlackBerry smartphone or tablet now that the new OS has been shown off? If so, you're in luck. Mippin, the app creation platform, has announced that it will power the BlackBerry App Generator -- transforming content into full-blown apps for BlackBerry smartphones and PlayBook tablets. In a matter of minutes, users will be able to use their info, photos and what not to build applications without bothering with registration or submission fees. Software created via the generator can be fully integrated with BBM for sharing and other social experiences with fellow BlackBerry users. Martyn Mallick, VP Global Alliances and Business Development at RIM noted, "With the launch of BlackBerry App Generator Mippin and RIM are tearing down the barriers and finding new ways to encourage content publishers to create apps." Currently, applications can only be created for devices running BlackBerry 5 OS and higher. Don't fret, though, the outfit says support for BB10 will be on the way in no time.
BlackBerry 10 camera app gets 'timeline lens,' bad photographers get a do-over
Thorsten Heins is on stage at BlackBerry World 2012 and has just unveiled the new BB10 camera app. It is designed to capture those "magic moments" you miss by not hitting that shutter quick enough. If you miss it by a couple of seconds, you can cycle back through the camera's cache with a circular "timeline" lens and take your pick from the previous seconds worth of frames. It's eerily reminiscent of technology used in the Nikon 1 series, although the implication here is that as soon as the camera app is loaded, it'll start recording frames for your ease of use.
RIM demos simple app switching in BlackBerry 10, slide to reveal
BlackBerry 10 is no joke on the multitasking front. The QNX-based OS may be a long time coming, but it really is offering something for the modern user that needs to switch between several apps. Instead of going the task list route, as webOS and Android have done, RIM's latest simply lets you swipe to reveal background tasks. Drag your thumb from left to right to peek at other apps that are currently running in the background. You can simply glance at them and go back to the foreground, or you can actually swipe back to go to programs launched earlier. It's slick, intuitive and perhaps the most familiar multitasking solution to those accustomed to the desktop metaphor. For more info check out our recent hands-on.